Nielsen Wire » Television Audience Report http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 U.S. Homes Add Even More TV Sets in 2010 http://blog.nielsen.com/nielsenwire/consumer/u-s-homes-add-even-more-tv-sets-in-2010/ http://blog.nielsen.com/nielsenwire/consumer/u-s-homes-add-even-more-tv-sets-in-2010/#comments Wed, 28 Apr 2010 13:57:13 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=21587 The average American home now has 2.93 TV sets per household, up from 2.86 sets per home in 2009, the largest year-over-year increase since 2006 according to Nielsen’s latest Television Audience Report.  This year the number of US homes with three or more TV sets increased to 55%, 28% have two sets and 17% have one set.

The report also finds that while the total population continues to increase, the number of people per TV home holds steady at 2.5, carrying on the trend of more TVs per home than people.

tvs-per-home2010

Other Key Stats:

  • Less than 10% of homes receive their TV signal over-the-air
  • 34% of homes have a DVR
  • 46% of homes are able to receive an HD signal
  • Total ad spending on Network television in 2009 is down 10% from last year while spending on Cable is up 16%
]]> http://blog.nielsen.com/nielsenwire/consumer/u-s-homes-add-even-more-tv-sets-in-2010/feed/ 2 More than Half the Homes in U.S. Have Three or More TVs http://blog.nielsen.com/nielsenwire/media_entertainment/more-than-half-the-homes-in-us-have-three-or-more-tvs/ http://blog.nielsen.com/nielsenwire/media_entertainment/more-than-half-the-homes-in-us-have-three-or-more-tvs/#comments Mon, 20 Jul 2009 13:31:48 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=13696 New findings from Nielsen’s Television Audience Report show that in 2009 the average American home had 2.86 TV sets, which is roughly 18% higher than in 2000 (2.43 sets per home), and 43% higher than in 1990 (2.0 sets). In addition, there continue to be more TVs per home than people – in 2009 the average U.S. home had only 2.5 people vs 2.86 television sets.

This year about 54% of homes in the U.S. had more than 3 or more television sets, 28% had 2 television sets and only 18% had 1 television set.

Other Key Stats

There are 114.5 million TV homes in the U.S. in 2009

  • 38% of U.S. TV homes have digital cable.
  • 88% have a DVD player, while VCR fell to 72%.
  • 82% of homes have more than 1 television set.
  • 11% of U.S. TV homes only have the capability to receive TV reception “over the air”. These homes have neither cable nor ADS.

Download Nielsen’s Television Audience Report.

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