The dollar shift accompanies a rise in audience size for Univision and Telemundo, which garnered 11 percent more viewers last year.  But audience size is only part of the story: ads that are developed specifically for the Hispanic audience (versus those that are simply lifted or translated from general market TV spots) are received more favorably among Latinos and earn higher brand and message recall. 

Read the full story about how language holds the key for marketers trying to reach the burgeoning Latino market in the current edition of Consumer Insight.

To take advantage of this burgeoning online Hispanic population, Telemundo will begin delivering its programming on websites and mobile phones globally, the Herald noted. 

The move reveals the growing importance of digital media in the Hispanic market, Peter Blacker, executive vice president Digital Media and Emerging Businesses, Telemundo, told the Herald.

“The audience is demanding it,” Blacker noted.  “Our audience wants to consume content wherever and however they can get their hands on it, so we need to make our content available to them whether you live in Latin America and are watching a novela or are looking at your cellphone and you want to see last night’s episode.”