Nielsen Wire » telemundo

Hispanic Advertising Hits The Target

Nielsen Wire — Tue, 07 Jul 2009 15:51:29 +0000

While national TV advertising as a whole grew at a slower rate last year than in the past, Spanish-language TV advertising posted a 3 percent gain in 2008, with growth in every major product category other than those related to the automotive sector. Satellite communication services showed the most growth – up 124 percent in 2008 — followed by car insurance and pharmaceuticals. Overall, the top 10 categories recorded growth of 8 percent over the prior year, reaching $2.9 billion in 2008.

The dollar shift accompanies a rise in audience size for Univision and Telemundo, which garnered 11 percent more viewers last year. But audience size is only part of the story: ads that are developed specifically for the Hispanic audience (versus those that are simply lifted or translated from general market TV spots) are received more favorably among Latinos and earn higher brand and message recall.

Read the full story about how language holds the key for marketers trying to reach the burgeoning Latino market in the current edition of Consumer Insight.

Primetime Broadcast Ratings, December 26, 2008

admin — Mon, 29 Dec 2008 12:00:16 +0000

CBS’s back-to-back “Ghost Whisperer” special presentations were the number one and number-three ranked primetime telecasts on broadcast TV for Friday, December 26, 2008.

CBS’s “Numb3rs” special was sandwiched in between, in second place.

RANK	NAME	NETWORK	VIEWERS (P2+)
1	GHOST WHISPERER-SPECIAL(S)-12/26/2008	CBS	7,795,000
2	NUMB3RS-SPECIAL(S)-12/26/2008	CBS	6,690,000
3	GHOST WHISPERER 9PM-SP(S)-12/26/2008	CBS	6,509,000
4	SMARTER THAN 5TH SP-12/26(S)-12/26/2008	FOX	5,678,000
5	20/20-FRI	ABC	5,672,000
6	DONT FORGET LYR SP-12/26(S)-12/26/2008	FOX	5,378,000
7	DATELINE 12/26(S)-12/26/2008	NBC	5,234,000
8	FUEGO EN LA SANGRE FRI	UNI	4,773,000
9	CUIDADO CON EL ANGEL FRI	UNI	4,294,000
10	SUPERNANNY SP-12/26(S)-12/26/2008	ABC	3,780,000
Source: The Nielsen Company (December 26, 2008).

Overall, CBS won the night with an average audience of almost 8.3 million viewers, while ABC took second place with almost 5.8 million average viewers. FOX and NBC claimed third and fourth places with roughly 5.6 million and 5.4 million average viewers. Univision and Telemundo followed in fifth and sixth places with average audiences of roughly 4.5 million and 1.2 million average viewers, respectively.

Primetime Broadcast Ratings, December 16, 2008

admin — Wed, 17 Dec 2008 12:45:22 +0000

CBS’s “NCIS,” “The Mentalist,” and “Without A Trace” were the top three-ranked primetime telecasts on broadcast TV for Tuesday, December 16, 2008.

NBC’s “Biggest Loser” and ABC’s “Charlie Brown Christmas” special rounded out the top five.

Rank	Program	Network	Viewers (P2+)
1	NCIS	CBS	19,937,000
2	MENTALIST, THE	CBS	19,314,000
3	WITHOUT A TRACE	CBS	14,475,000
4	BIGGEST LOSER 6	NBC	11,832,000
5	CHARLIE BRWN CHRISTMAS(S)-12/16/2008	ABC	8,366,000
6	HOUSE	FOX	6,436,000
7	MOMMA’S BOYS 12/16(S)-12/16/2008	NBC	6,014,000
8	ACCORDING TO JIM-TU 9PM	ABC	5,222,000
9	ELI STONE	ABC	5,151,000
10	FUEGO EN LA SANGRE TUE	UNI	5,060,000
Source: The Nielsen Company (December 16, 2008).

Overall, CBS won the night with an average audience of just over 17.9 million viewers, while NBC took second place with almost 9.9 million average viewers. ABC and FOX claimed third and fourth places with roughly 6.1 million and 5.6 million average viewers. Univision and Telemundo followed in fifth and sixth places with average audiences of roughly 4.4 million and 1.4 million average viewers, respectively.

Top 10 Broadcast TV Rankings: December 1 – 7, 2008

admin — Tue, 09 Dec 2008 18:00:44 +0000

Rank	Program	Network	Viewers (P2+)
1	MENTALIST, THE	CBS	18,742,000
2	NCIS	CBS	18,518,000
3	CSI	CBS	17,476,000
4	OT, THE	FOX	16,220,000
5	DESPERATE HOUSEWIVES	ABC	16,088,000
6	GREY’S ANATOMY-THU 9PM	ABC	15,279,000
7	60 MINUTES	CBS	13,794,000
8	TWO AND A HALF MEN	CBS	13,630,000
9	NBC SUNDAY NIGHT FOOTBALL	NBC	13,286,000
10	BARBARA WALTERS PRESENTS (S)	ABC	13,191,000
Source: The Nielsen Company (December 1, 2008 – December 7, 2008).

As Hispanics’ Online Use Surges, Telemundo Responds

Admin — Mon, 08 Sep 2008 19:30:31 +0000

According to Nielsen Online, 9.8% of active U.S. Internet users are Hispanic, The Miami Herald reported Monday. In total, 16.9 million Hispanics were part of the active U.S. online population in July — up from 14.9 million users in July 2007 and 13.7 million users in July 2006.

To take advantage of this burgeoning online Hispanic population, Telemundo will begin delivering its programming on websites and mobile phones globally, the Herald noted.

The move reveals the growing importance of digital media in the Hispanic market, Peter Blacker, executive vice president Digital Media and Emerging Businesses, Telemundo, told the Herald.

“The audience is demanding it,” Blacker noted. “Our audience wants to consume content wherever and however they can get their hands on it, so we need to make our content available to them whether you live in Latin America and are watching a novela or are looking at your cellphone and you want to see last night’s episode.”