More than three-quarters of Indian consumers base their choice of mobile service on network or price, according to a new study from The Nielsen Company India.  While CDMA technology has an edge over GSM in both voice and data network performance in India, more than a third (33%) of respondents with CDMA service are likely to consider a GSM brand should they choose to switch carriers. Meanwhile, 62 percent of CDMA customers said that they would consider staying with their existing service provider.
Nielsen also studied CDMA and GSM network performance in 39 …

Nielsen Claritas tracked consumer behavior across a wide range of telecommunication products and services to identify this year’s key trends.
Cord Cutting Craze
Wireless/cellular only homes, which grew by 20% in 2008, now account for 18% of all U.S. households.  One-third of the wireless-only households have never had a landline, while the remaining two-thirds are cord cutters. Not surprisingly, cord-cutter households tend to be younger and are more likely to rent/lease their home.  Expect the wireless-only trend to grow, as homes continue to drop their landlines and young adults start new households …

Advertising in Africa, Asia Pacific, Europe, and North America grew by 1.5%, year-over-year, in the second quarter of 2008, Nielsen reported Wednesday.
Strong advertising growth in the Asia-Pacific region (+7.6% over Q2 2007) drove the increase, according to data released in Nielsen’s latest Global AdView Pulse report.
Ad spending trends worldwide showed significant variations — with overall advertising declines recorded in North America (-1%) and Europe (-3%).