The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too.

With new entrants like the Samsung Galaxy and the Motorola Xoom, the market for tablet computers is heating up in the United States, even though iPad continues to dominate the conversation – and market.

According to Nielsen’s latest survey of mobile app downloaders, that is, consumers who have downloaded an app in the past 30 days, if you want to understand the consumer landscape for mobile apps, you have to understand the Apple iOS and Google Android ecosystems.

Even though mobile phones tend to be thought of as personal, it is not unheard of to have other people download apps onto one’s phone.

According to the latest figures, 31 percent of consumers who plan to get a new smartphone indicated Android was now their preferred OS.

The answer depends on whether you’re looking at operating systems or manufacturers. The battle for the hearts and minds of consumer smartphone owners continues to be a heated one according to data just released by The Nielsen Company.

Indonesia’s mobile phone penetration has surged in the past five years while the number of landlines is declining, according to new research by The Nielsen Company.

For much of the developing world, mobile technology’s power to connect even the most remote areas is creating new opportunities to reach consumers.

How well do consumers understand 4G or its benefits? The Nielsen Company recently fielded a survey to gauge consumer awareness and perceptions of 4G as well as purchase intent.

3G mobile rolled out across Vietnam in 2009, and The Nielsen Company used the anniversary of its launch as a check point to survey consumers’ attitudes and assess market awareness of the technology