Jeff Herrmann, The Nielsen Company
Recession or not, for good reason there is no shortage of innovation in the mobile media industry (e.g. iPhone 3.0, the upcoming Palm Pre). The bottom line: consumers still want more! According to recent research across the U.S. and Western Europe conducted by The Nielsen Company on behalf of Tellabs, consumers are still bullish on the use of the mobile device beyond voice calling services and plan on continuing to adopt and use mobile data services. Of the 200 million current users of advanced mobile data …

In Q4 of 2008, 11.2M people watched tv or video on their cellphones according Nielsen, an increase of 9% over the previous quarter. The report tracks usage by demographics, types of content viewed,  engagement, devices used and more. The number of mobile video subscribers grew overall as well to 18.6M, a jump of 13% over the previous quarter.
Key findings in the Mobile Video Report

51% of mobile video viewers surveyed reported that they are new to the medium, viewing for less than 6 months
Viewers are spending an average 17 sessions per …

Nielsen Claritas tracked consumer behavior across a wide range of telecommunication products and services to identify this year’s key trends.
Cord Cutting Craze
Wireless/cellular only homes, which grew by 20% in 2008, now account for 18% of all U.S. households.  One-third of the wireless-only households have never had a landline, while the remaining two-thirds are cord cutters. Not surprisingly, cord-cutter households tend to be younger and are more likely to rent/lease their home.  Expect the wireless-only trend to grow, as homes continue to drop their landlines and young adults start new households …