Recently, the FCC laid out its priorities for the wireless industry and the recognition that wireless networks deserve special consideration was very encouraging.

The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

In Latin America, sales of mobile phones have had a noteworthy increase in the last years.

Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company.

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

With a 70% jump in overall reach, the expansion of “All You Can Eat” packages, mobile video had its best year ever… still, challenges remain.

The mobile industry is on a fast-track, with massive growth in mobile marketing, advertising and paid-content. But what is really leading this growth is the increase in quality devices and fast, affordable data.

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice
Over the past few months, the government’s interest in the practice of handset exclusivity has intensified. On the heels of Congressional hearings in July, Verizon Wireless agreed to dial back its exclusive deals with cell phone manufacturers to accommodate smaller carriers. This week the FCC, which has already begun a review of handset agreements, has made the issue a focus of its regular monthly meeting. But no matter what the setting or circumstances, whenever U.S. lawmakers and regulators discuss competition in …

It used to be that if a mobile phone customer wanted to switch service providers, they had to give up their old phone number.  And if one had a particularly “good” number or had the number for several years, the inability to retain that number was a huge disincentive to switch services.  But several years ago, the ability to carry one’s number from carrier to carrier became a reality in the U.S., spurring greater competition among carriers.  And with mobile number portability (MNP) being contemplated in India, some consumers there …

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice
While public awareness of Apple’s iPhone has been significant since its summer 2007 launch, its influence on consumer purchasing decisions remains up for debate.
To try to better understand the iPhone phenomenon, I took a look at the most recent data from The Nielsen Company’s Mobile Insights survey, which asks 25,000 wireless users every month (a total of 300,000 per year) about their wireless attitudes and experiences, including why they chose their current wireless service.
When the results of 1st quarter of 2009 …