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		<title>38.3% Of Households In Top Local TV Markets Watched McCain and Obama&#8217;s Final Debate</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/383-of-households-in-top-local-tv-markets-watched-mccain-and-obamas-final-debate/</link>
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		<pubDate>Thu, 16 Oct 2008 15:47:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=2686</guid>
		<description><![CDATA[The combined overall household rating for Wednesday night&#8217;s final presidential debate, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 38.3. 
In comparison, last week&#8217;s debate between Senators McCain and Obama &#8212; the candidates&#8217; second &#8211; received a 42.0 household rating in the top 55 local TV markets.  The candidates&#8217; first debate on September 26 received a 34.7 household rating in the top 55 markets.
Wednesday night&#8217;s championship baseball game between the Los Angeles Dodgers and the Philadelphia Phillies &#8212; aired by FOX, instead of the debate &#8211; may have impacted the ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button13.jpg"><img class="alignleft size-medium wp-image-2713" title="Badge - 2008 election" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button13-300x299.jpg" alt="" width="150" height="150" /></a>The combined overall household rating for Wednesday night&#8217;s final presidential debate, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 38.3. </p>
<p>In comparison, <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/42-of-households-in-top-local-tv-markets-watched-mccain-and-obamas-second-debate/" target="_blank">last week&#8217;s debate</a> between Senators McCain and Obama &#8212; the candidates&#8217; second &#8211; received a 42.0 household rating in the top 55 local TV markets.  The candidates&#8217; <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-first-debate-drew-one-third-of-households-in-top-local-tv-markets/" target="_blank">first debate</a> on September 26 received a 34.7 household rating in the top 55 markets.</p>
<p>Wednesday night&#8217;s championship baseball game between the Los Angeles Dodgers and the Philadelphia Phillies &#8212; aired by FOX, instead of the debate &#8211; may have impacted the debate&#8217;s ratings.  In the Philadelphia market, where <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/thirddebatemarketsranking.pdf" target="_blank">43.7% of local households</a> tuned in for last week&#8217;s presidential debate, the debate drew 32% of local households, while the baseball game drew 32.3%. </p>
<p>In the Los Angeles market, 10.2% of local households watched the game, while 29.2% of households watched the debate &#8212; down slightly from the previous debate, in which <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/thirddebatemarketsranking.pdf" target="_blank">33.7% of L.A. homes</a> tuned in.</p>
<p><span id="more-2686"></span></p>
<p>Among the top 56 local metered markets, the Baltimore market had the largest TV audience, with a household rating of 49.3, while the Sacramento/Stockton/Modesto, California market <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/42-of-households-in-top-local-tv-markets-watched-mccain-and-obamas-second-debate/" target="_blank">again</a> had the lowest household rating: 28.1. </p>
<p>One rating point equals 1% of the total TV audience in a given market.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank<br />
(by H.H. rating)</th>
<th>Market</th>
<th>Market Rank<br />
(by population size)</th>
<th>Household Rating<br />
(% of U.S. households that watched debate)</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Baltimore</td>
<td>26</td>
<td>49.3</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Washington, DC (Hagrstwn)</td>
<td>9</td>
<td>48.4</td>
</tr>
<tr>
<td class="axis">3</td>
<td>St. Louis</td>
<td>21</td>
<td>48.1</td>
</tr>
<tr>
<td class="axis">4</td>
<td>Richmond-Petersburg</td>
<td>58</td>
<td>48.1</td>
</tr>
<tr>
<td class="axis">5</td>
<td>West Palm Beach-Ft. Pierce</td>
<td>38</td>
<td>47.4</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Nashville</td>
<td>29</td>
<td>46.6</td>
</tr>
<tr>
<td class="axis">7</td>
<td>Norfolk-Portsmth-Newpt Nws</td>
<td>43</td>
<td>46.5</td>
</tr>
<tr>
<td class="axis">8</td>
<td>Kansas City</td>
<td>31</td>
<td>45.1</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Orlando-Daytona Bch-Melbrn</td>
<td>19</td>
<td>43.9</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Memphis</td>
<td>48</td>
<td>43.8</td>
</tr>
<tr>
<th class="table_meta" colspan="4">Source: The Nielsen Company (October 15, 2008).</th>
</tr>
</tbody>
</table>
<p>View <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/marketsranking_10-15-08_final.pdf">ratings</a> for Nielsen’s 56 top local metered markets.</p>
<p>Coverage of the final debate between Senators John McCain and Barack Obama aired on NBC, CBS, ABC, BBCA, CSPAN, PBS, MSNBC, CNBC, UNIVISION, CNN, and FOX News Channel.</p>
<p>National ratings for Wednesday night’s debate will be available from Nielsen Thursday afternoon.</p>
]]></content:encoded>
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		<title>42% Of Households In Top Local TV Markets Watched McCain and Obama&#8217;s Second Debate</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/42-of-households-in-top-local-tv-markets-watched-mccain-and-obamas-second-debate/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/42-of-households-in-top-local-tv-markets-watched-mccain-and-obamas-second-debate/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 15:22:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=2225</guid>
		<description><![CDATA[The combined overall household rating for Tuesday night&#8217;s second presidential debate, in 55 of the 56 local television markets where Nielsen maintains electronic TV meters, was 42.1.
In comparison, the first debate between Senators McCain and Obama received a much lower household rating (34.7) in the top 55 local TV markets.  Last week&#8217;s V.P. debate received a 45.0 household rating in the top 55 markets.
One rating point equals 1% of the total TV audience in a given market.
The Nashville market, where the debate was held, had the largest TV audience, with a household rating of 59.2, while the Sacramento/Stockton/Modesto, California market had ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button9.jpg"><img class="alignleft size-medium wp-image-2230" title="Badge - 2008 election" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button9-300x299.jpg" alt="" width="150" height="150" /></a>The combined overall household rating for Tuesday night&#8217;s second presidential debate, in 55 of the 56 local television markets where Nielsen maintains electronic TV meters, was 42.1.</p>
<p>In comparison, the <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-first-debate-drew-one-third-of-households-in-top-local-tv-markets/" target="_blank">first debate</a> between Senators McCain and Obama received a much lower household rating (34.7) in the top 55 local TV markets.  Last week&#8217;s <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/45-of-households-in-top-local-tv-markets-watched-palin-and-bidens-vp-debate/" target="_blank">V.P. debate</a> received a 45.0 household rating in the top 55 markets.</p>
<p>One rating point equals 1% of the total TV audience in a given market.</p>
<p>The Nashville market, where the debate was held, had the largest TV audience, with a household rating of 59.2, while the Sacramento/Stockton/Modesto, California market had the lowest household rating: 31.8.</p>
<p>Several TV markets in swing states also saw significant household ratings boosts over the first presidential debate.  The Milwaukee market had the largest jump, moving up 26 spots in Nielsen&#8217;s ranking of debate viewing in the top 55 markets.  Household viewing in Indianapolis and Dayton, Ohio (+21 spots in Nielsen&#8217;s ranking), Minneapolis (+17 spots), and Cincinnati (+15 spots) also increased significantly from the first to the second McCain/Obama debate.</p>
<p><span id="more-2225"></span></p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank<br />
(by H.H. rating)</th>
<th>Market</th>
<th>Market Rank<br />
(by population size)</th>
<th>Household Rating<br />
(% of U.S. households that watched debate)</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Nashville</td>
<td>29</td>
<td>59.2</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Memphis</td>
<td>48</td>
<td>55.7</td>
</tr>
<tr>
<td class="axis">3</td>
<td>Baltimore</td>
<td>26</td>
<td>55.6</td>
</tr>
<tr>
<td class="axis">4</td>
<td>West Palm Beach-Ft. Pierce</td>
<td>38</td>
<td>51.4</td>
</tr>
<tr>
<td class="axis">5</td>
<td>Richmond-Petersburg</td>
<td>58</td>
<td>49.6</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Indianapolis</td>
<td>25</td>
<td>49.5</td>
</tr>
<tr>
<td class="axis">7</td>
<td>Norfolk-Portsmth-Newpt Nws</td>
<td>43</td>
<td>49.4</td>
</tr>
<tr>
<td class="axis">8</td>
<td>Kansas City</td>
<td>31</td>
<td>49.2</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Columbus, OH</td>
<td>32</td>
<td>48.9</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Raleigh-Durham (Fayetvlle)</td>
<td>27</td>
<td>48.2</td>
</tr>
<tr>
<th class="table_meta" colspan="4">Source: The Nielsen Company (October 7, 2008).</th>
</tr>
</tbody>
</table>
<p>View <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/thirddebatemarketsranking.pdf">ratings</a> for Nielsen’s 55 top local metered markets.</p>
<p>Coverage of the debate between Senators John McCain and Barack Obama aired on NBC, ABC, CBS, FOX, PBS, CNN, Fox News, CSPAN, MSNBC, CNBC, and Telemundo.</p>
<p>National ratings for Tuesday night’s debate will be available from Nielsen Wednesday afternoon.</p>
]]></content:encoded>
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