Advertising in Taiwan grew by one percent to reach NT$22.23 billion during the first half of 2008, according to a report released Wednesday by Nielsen Advertising Information Service.
The modest first-half increase — driven largely by Kuomintang (+2,134%; NT$164 million) and Democratic Progressive Party (+2,938; NT$70 million) political advertising — is the first advertising growth since 2004 for Taiwan’s struggling advertising market.
Radio (+19%) and terrestrial TV ads (+12%) recorded significant growth, while print and outdoor advertising continued to struggle.
The FarGlory Group, a leading property developer in Taiwan, was again the top …