Nielsen Wire » sustainablity http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 It Pays To Be Green http://blog.nielsen.com/nielsenwire/consumer/it-pays-to-be-green/ http://blog.nielsen.com/nielsenwire/consumer/it-pays-to-be-green/#comments Fri, 13 Jun 2008 19:35:19 +0000 Nielsen Wire http://www.stevesidea.com/presstest/?p=33 Although it often costs more to buy green products, environmentally-friendly living is more popular than ever in the U.S.

The Daily Texan writes that, according to a report by Nielsen and the Natural Marketing Institute, consumers with a green shopping agenda have generated $209 billion in profits this year so far.

If the trend continues, green consumers will likely generate $400 billion by 2010.

Read the full Nielsen press release on green consumers.

]]> http://blog.nielsen.com/nielsenwire/consumer/it-pays-to-be-green/feed/ 0