On Friday, May 22, Nielsen Vice Chair Susan Whiting sat down with Fox Business News to discuss the latest television viewership data, which shows that Americans are watching more TV than ever.

On May 28, Susan Whiting also published an editorial for The Huffington Post.

Viewing of video on television, Internet and mobile devices — the Three Screens — continues to increase and has hit record levels.  Nielsen’s fourth quarter A2/M2 Three Screen Report reports that the average American watches more than 151 hours of TV per month, an all-time high.  They are also watching several hours of video on other devices: those who watch it on the Internet consume another 3 hours of online video per month, and those who use mobile video watch nearly 4 hours per month on mobile phones and other devices.
“The …

China’s export-driven economy has slowed as a result of the global recession. With a drop in exports and a growing unemployment rate, the Chinese government is urging consumers to spend in order to spur the economy. While various stimulus plans are being investigated, the nation’s success may rely as much on altering cultural dynamics as replacing economic models.

Susan Whiting, Vice Chair, Nielsen
In 2005, Congress mandated that television stations switch from analog to digital signals in 2009. The purpose of this switch was to increase the efficient use of the spectrum, to expand consumer choice for video programming, and to increase the amount of spectrum available for public safety and other wireless services.  In addition, Congress was able to raise nearly $20 billion by auctioning the analog spectrum that has been used for broadcast television.
The switch to all-digital television broadcasting, which was originally scheduled to occur on February …

According to Nielsen, more than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. This is an improvement of 1.3M homes since Nielsen reported readiness status at the end of December.
“Nielsen has been preparing for the transition to digital television for more than two years,” said Nielsen Vice Chair Susan Whiting. “Because we recognize that accurate and reliable information …