As the economy worsened in 2008, U.S. consumers cut discretionary spending — and shifted basic purchases to value-oriented brands and retailers.  Dollar stores and private label brands saw gains — but many other retailers and manufacturers suffered through dramatic declines.
Is the outlook any brighter for the new year?  Food marketing expert Phil Lempert, of SupermarketGuru.com, offers his take on what consumers and retailers can expect in 2009.
Nielsen Wire: How did consumer habits change in 2008 — and how should retailers adjust?
Phil Lempert:
In 2008 shoppers used more coupons, bought more store …