Brandon Eshman, Nielsen Online
According to the old saying “content is king,” right? But what if a combination of content and convenience are ultimately what attract consumers? It’s no secret that media today comes in many easy-to-access formats: video, music, TV, podcasts, etc., at the palm of our hand. Consumers have the ultimate choice in what they view and when they choose to view (or participate with) the content. The convergence of traditional viewing habits and the web is inevitable, as evidenced by the popularity of Hulu, …