Tourism to China is expected to surge, following the Beijing Summer Games.
According to a 16-market survey conducted by Nielsen after the Olympics’ opening and closing ceremonies, consumers throughout the world are increasingly interested in traveling to mainland China. 
Forty-five percent of those surveyed after the Opening ceremony said they intended to travel to mainland China at some point.  Following the Closing Ceremony, that percentage increased to 51%.  For 80% of the respondents, who had never visited mainland China, it would their first trip to the country.
Meanwhile, respondents who said they had …

Among the many winners at the recent Summer Olympic Games: the city of Beijing.
According to a survey conducted by Nielsen after the closing ceremony, seven in 10 viewers across 16 countries and territories said Beijing appeared more “modern” and “high-tech” than they had expected.
Beijing also looked cleaner and greener than many viewers expected — 56% said the city’s physical environment exceeded their expectations.
Nine in 10 foreigners who visited Beijing for the Olympics also told Nielsen the city’s Olympics venues were “good” or “very good.”
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