Two of the “Big Three” U.S. automakers have gone bankrupt.  Car sales continue to decline.  This would appear to be the most challenging period for the automotive industry in its history.  But despite the gloom, there are some bright spots for auto makers, according to new research from The Nielsen Company.
The re-designed Forester boosted sales for Subaru, while Hyundai and Kia launched new models appealing to younger drivers.  Existing models, such as the Sorento and Sedona posted strong sales growth (69% and 48%, respectively).  And Lincoln was the only U.S. …

Julie A. Enzweiler, Automotive – Research Director, Nielsen Online
The automotive industry was hit by a Mack truck the second half of 2008 with all-time high gas prices, a shrinking economy and growing consumer fear of making a large purchase.  Advertising spend reflects how the automotive industry reacted to the crisis, highlighting channels that are the most vital to intercepting new vehicle prospects.
The first half of 2008 showed growth in advertising spend over 2007 for TV (+2%) and Internet (+55%) while outdoor, magazine, radio and paper decreased (20%, 18%, 14%, and …