Women Dominate Online Video Viewing At U.S. Prez Candidates’ Websites
In August, videos at JohnMcCain.com attracted more female than male viewers for the first time, Nielsen Online reported Wednesday.
Women accounted for 58% of all unique video viewers on John McCain’s website last month — up from July and June, when they made up 48% and 37% of unique video viewers on the site.
The increase in women video viewers at JohnMcCain.com came during the same month that McCain selected Sarah Palin as his vice presidential running mate.
Barack Obama’s website drew consistently large percentages of women video viewers during the summer months, according to Nielsen. In August, 63% of all unique video viewers on BarackObama.com were women.
| Candidate Website | Female Unique Viewers June 2008 | Female Composition Percentage June 2008 | Female Unique Viewers July 2008 | Female Composition Percentage July 2008 | Female Unique Viewers August 2008 | Female Composition Percentage August |
|---|---|---|---|---|---|---|
| BarackObama.com | 360,000 | 67% | 181,000 | 60% | 519,000 | 63% |
| John McCain 2008 | 69,000 | 37% | 217,000 | 48% | 276,000 | 58% |
| Source: Nielsen Online, VideoCensus (June 1, 2008 - August 31, 2008) | ||||||
Tags: Barack Obama, BarackObama.com, debate, female viewers, gender, internet, John McCain, JohnMcCain.com, male viewers, men, online video, online video trends, Politics, presidential debate, presidential election, Sarah Palin, streaming video trends, unique video viewers, video streams, women
