National broadcast and cable TV networks aired over 43,700 hours of sporting events in the U.S. last year, according to new statistics released in Nielsen’s report on “The Changing Face of Sports Media.” Nielsen also found that advertisers spent an estimated $7.6 billion on sports programming alone in 2009.

Scott Hamm
If you have not heard of the Ultimate Fighting Championship (UFC) by now, chances are you will be hearing about it in the near future. After breaking into the mainstream with The Ultimate Fighter reality series in 2005, an analysis of online buzz shows that the UFC continues to make great strides in popularity.
Backed by cable television programming and monthly pay-per-view events, the UFC has steadily gained online buzz during the past 18 months. Since 2008, UFC buzz has trended upward and peaked with the UFC 94 event held …

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.
FOX’s “American Idol” was the top TV program of 2008, according to Nielsen.  Tuesday night broadcasts of “American Idol,” through December 7, drew 15.5% of U.S. TV households, on average, while Wednesday night “American Idol” broadcasts drew an average of 15.3% of all TV households.
Viewers with DVR access gave NBC’s “Heroes” the biggest bump any primetime program received in 2008.  The average …

Was 2008 the best sports year ever?  At least in terms of viewer interest, there’s plenty of evidence to support that argument.  Consider these TV sports highlights from 2008:
-The most-watched global event ever (2008 Beijing Summer Olympics: 4.7 billion viewers)
-The most-watched Super Bowl ever (Giants-Patriots, Super Bowl XLII: 97.5 million viewers)
-The most-watched cable broadcast of all time (Cowboys-Eagles, Monday Night Football: 18.6 million viewers)
-The most-watched cable golf event of all time (Tiger vs. Rocco, U.S. Open Playoff: 4.8 million viewers)
-The most-watched cable baseball game ever (Red Sox-Rays, ALCS Game 7: …

When is the best time to engage with sport fans? 
It may depend on the time of the year, according to a multi-sport study from Nielsen PreView.  The research, which analyzed fan loyalty for more than a dozen sports found that while some fans are fully dedicated to one sport, many have competing loyalties that affect their engagement with each sport. 
For instance, while NCAA Basketball season begins in the fall – when baseball and football are also on the sports scene, February and March are the prime months when basketball fans are most …

At 70 million copies sold — and counting, since its release in 1988, “Madden NFL Football” is the most popular sports video game of all time.
What’s driving the wild success of EA Sports’ star product? 
A marketing vision that combines a deep understanding of the game’s core fan base with an innovative, “three-screen” strategy that leverages TV, online, and mobile phone outlets for the game, Matt Foran of Nielsen Sports, writes in the November issue of Nielsen’s “Consumer Insight” online newsletter.

Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.
Professional baseball, football, basketball, hockey — and even NASCAR — all converge in October, making it one of the year’s busiest sports months.  Unfortunately, that plethora of options frequently presents sports fans with difficult TV viewing decisions.
Take this past Sunday — when NBC’s Sunday Night Football carried live coverage of the San Diego Chargers playing the New England Patriots.  Meanwhile, Game 3 of the MLB National League Championship Series aired live on FOX.

Yahoo! Sports was the number one-ranked sports website in September, edging past second-ranked ESPN.com, Nielsen Online reported Monday. 
Sports-related websites in the U.S. drew a total unique audience of 77.5 million visitors in September.

RANK
WEBSITE
UNIQUE AUDIENCE
(in 000s)

1
Yahoo! Sports
26,003

2
ESPN
22,834

3
FOX Sports on MSN
16,023

4
NFL Internet Network
15,037

5
CBS Sports
13,278

Source: Nielsen Online, NetView (September 1, 2008 – September 30, 2008).

View complete data on the top five sports websites.

Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.
College Football: Quartet Of Upsets
Oregon State’s stunning upset of top ranked USC was only the harbinger of what was to come in a wild weekend of college football upsets. 
Oregon State’s victory last Thursday night drew 6.3 Million TV viewers, the largest audience for ESPN’s Thursday Night College Football this season.  The next day, the University of Michigan overcame a 19-point deficit to beat the (then) undefeated Wisconsin Badgers in front of 1.3 million ESPN viewers.
Meanwhile, the Southeastern …

Tuesday night’s All-Star baseball game, hosted in New York’s soon-to-be-retired Yankee Stadium, marks the end of an era.
But will that be enough to lure TV viewers?
Since 2001, Major League Baseball All-Star Game telecasts have drawn U.S. audiences ranging from 12 to 16 million viewers.  Last year’s telecast drew 12.5 million viewers — down from 2006, when 14.4 million fans tuned in.
The 2001 game claimed the largest audiences in recent memory with just over 16 million viewers, but that audience was less than half the size of those tuning in during the game’s …