Recent sports marketing articles

Posted Oct 10, 2011

For sports fans, mobile means instant score updates, fantasy sports at your fingertips and connecting with your favorite teams and athletes via social media, all without leaving the stadium, the train or your favorite armchair.

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Posted Jul 18, 2008

Anheuser-Busch’s acquisition by Belgian brewer InBev won’t halt the beer maker’s prodigious sports marketing efforts. 
The St. Louis Post-Dispatch reported Friday that Anheuser-Busch executives sought to calm fears that its sports marketing would be curtailed by InBev.
The story noted that Anheuser-Busch, one of the biggest money machines in the U.S. sports industry, spent approximately $482 million last year on U.S. advertising, according to Nielsen.  About 60% of that — $285 million — paid for TV advertising on sports.

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