Nielsen Wire » sports fans http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Finding The Avid Sports Fan In Season http://blog.nielsen.com/nielsenwire/consumer/finding-the-avid-sports-fan-in-season/ http://blog.nielsen.com/nielsenwire/consumer/finding-the-avid-sports-fan-in-season/#comments Mon, 10 Nov 2008 13:51:06 +0000 admin http://blog.nielsen.com/nielsenwire/?p=4465 When is the best time to engage with sport fans? 

It may depend on the time of the year, according to a multi-sport study from Nielsen PreView.  The research, which analyzed fan loyalty for more than a dozen sports found that while some fans are fully dedicated to one sport, many have competing loyalties that affect their engagement with each sport. 

For instance, while NCAA Basketball season begins in the fall – when baseball and football are also on the sports scene, February and March are the prime months when basketball fans are most engaged in their sport.

Sports sponsorship and licensing is at least a $17 billion business in the U.S., Nielsen PreView’s study notes.  With stakes that big, being able to gauge fan engagement across a variety of sports – in order to time ad spending – is no mere game.

View Nielsen PreView’s study.

]]> http://blog.nielsen.com/nielsenwire/consumer/finding-the-avid-sports-fan-in-season/feed/ 1 Most Sports-Obsessed U.S. City: Columbus, OH http://blog.nielsen.com/nielsenwire/consumer/most-sports-obsessed-us-city-columbus-oh/ http://blog.nielsen.com/nielsenwire/consumer/most-sports-obsessed-us-city-columbus-oh/#comments Wed, 01 Oct 2008 18:00:17 +0000 admin http://blog.nielsen.com/nielsenwire/?p=1880 Columbus, OH is the number one sports town in the U.S., Scarborough Sports Marketing, a joint partnership with Nielsen and Arbitron, reported Wednesday.

Two-thirds (66%) of adults in Columbus reported being “very” interested in at least one of the 29 sports measured by Scarborough, including the major leagues, motor sports, college sports, minor leagues, and the Olympics, among others.

Boston (64%), Buffalo (63%), and Pittsburgh (63%) rounded out the top sports markets.

 

Nationally, 56% of all adults are avid sports fans, according to Scarborough.

Top 10 U.S. Sports Towns % Avid Sports Fans
Columbus, OH 66%
Boston, MA 64%
Buffalo, NY 63%
Pittsburgh, PA 63%
Green Bay/Appleton, WI 62%
Providence/New Bedford, RI 62%
Denver, CO 62%
Rochester, NY 62%
Louisville, KY 62%
Cleveland/Akron, OH 62%
San Antonio, TX 62%
Birmingham, AL 62%
Spokane, WA 61%
Dayton, OH 61%
Jacksonville, FL 61%
Indianapolis, IN 61%
Albany/Schenectady/Troy, NY 60%
Oklahoma City, OK 60%
Lexington, KY 60%
Flint/Saginaw/Bay City, MI 60%
Toledo, OH 60%
Colorado Springs/Pueblo, CO 60%
Mobile/Pensacola, FL 60%
Detroit, MI 60%
Dallas/Fort Worth, TX 59%
Greensboro/High Point/Winston-Salem, NC 59%
Norfolk/Portsmouth/Newport News, VA 59%
Minneapolis/St. Paul, MI 59%
Washington, D.C. 59%
St. Louis, MO 59%
Roanoke/Lynchburg, VA 59%
Des Moines/Ames, IA 59%
Tampa/St.Petersburg, FL 58%
Tulsa, OK 58%
Philadelphia, PA 58%
Charlotte, NC 58%
Milwaukee, WI 58%
Las Vegas, NV 58%
Seattle/Tacoma, WA 58%
Albuquerque/Santa Fe, NM 57%
Hartford/New Haven, CT 57%
Chicago, IL 57%
Salt Lake City, UT 57%
New Orleans, LA 57%
Baltimore, MD 57%
Knoxville, TN 57%
Cincinnati, OH 57%
Nashville, TN 57%
Kansas City, MO 57%
Richmond/Petersburg, VA 57%
Greenville/Spartanburg/Asheville/Anderson, SC 57%
NATIONAL AVERAGE 56%
Source: Scarborough Sports Marketing (2008).

View the full press release.

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