Hispanic-American households spent almost twice as much (90% more) on dried vegetables and grains than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
These households also outspent average households by 88% on purchases of ice, and by 75%, 72%, and 64%, respectively, on purchases of baby food, baby needs, and disposable diapers.
Acculturated Hispanic-American households — those that speak at least some English at home – account for 10.8% of all U.S. households.  These households represented 20.5% of dried vegetables and grains product dollar sales and 20.3% of …

Savvy marketers in the U.S. have their eye on Hispanic consumers — with good reason: Hispanic Americans account for 50% of all potential new buyers entering the U.S. marketplace.
But reaching these consumers is no simple task, according to a new study released Monday by Nielsen PreView.
For one thing, America’s Hispanic population is far from homogenous.  Instead, Hispanics in the U.S. can actually be divided into three distinct segments: most acculturated, bi-cultural, and least acculturated.
“Bi-cultural” Hispanics account for 53% of the total Hispanic population in the U.S.  Members of this segment …

Trying to tap the U.S. Hispanic market?  Don’t underestimate the influence of children in Hispanic households, Doug Anderson, Vice President, Research & Development, Nielsen Consumer Panel Services, writes in the October issue of Nielsen’s “Consumer Insight” online newsletter.
In households where adults speak English less well, children often wield significant influence on purchase decisions, from choice of category or brand to playing the role of negotiator with vendors, Anderson notes.  Overall, two-thirds of the Hispanics in the U.S. who speak only English are children.