Nielsen estimates another large increase of Hispanic TV homes for the 2010-2011 TV season. The estimated 3.07 percent increase for Hispanic homes outpaces the overall 0.87 percent gain in TV homes estimated for the upcoming season.

Kickoff for the 2010 World Cup is little more than a week away and Nielsen took a look back to analyze U.S. viewing trends for the last World Cup.

Adweek reported Monday that a Marco Polo-inspired commercial for the Nissan Rogue crossover SUV was the “most liked” Spanish-language TV commercial for the first half of 2008, according to Nielsen IAG.
A commercial’s likability score reflects the percentage of TV viewers who recall the brand advertised and report liking a particular ad “a lot.”  Nielsen IAG’s panel includes almost 20,000 mostly Spanish-dominant Hispanic viewers living throughout the U.S.
Barbara Zack, managing director, chief strategic officer, Nielsen IAG told Adweek that, in general, humor “usually resonates well with viewers.”