A new analysis of multi-cultural advertising indicates that ad spending declined in Spanish-Language and African-American media.

As a preview to his presentation at this year’s Consumer 360 conference, Joe Uva, CEO of Univision Communications, discussed the diversity and the growing influence of the Hispanic market.
“Latinos are finally starting to exercise their scale,” said Uva. “Whether that’s through civic engagement – they certainly had a voice in electing President Obama – or whether it’s taking a more active role in education and local community issues.”
Joe Uva will speak Thursday, May 14 at Consumer 360. “It’s a great opportunity for us to talk about just how important a …

Advertising in Spanish-Language media is growing, according to a new analysis of multi-cultural ad spending conducted by The Nielsen Company.
Total spending in Spanish-Language media climbed 2.7% to $4.3 billion through the first three quarters of 2008, compared to the same period in 2007. Procter & Gamble spent the most on Spanish-Language advertising through September 2008 with $133 million in expenditures. Of the top-10 advertisers in this category, DirecTV stood out with the most growth, spending almost five times as much as it spent through the first three quarters of 2007.