In a recent sit-down interview at the ARF, Radha Subramanyan of NM Incite, a Nielsen/McKinsey company, discussed how social media requires every company to be a “social” company and a “media” company, no matter what their business.

More consumers are online talking about fresh and unprocessed foods when it comes to healthy eating, and a segment of health enthusiasts are setting trends on ingredients and spices.

The Green Bay Packers have more online buzz, but the Pittsburgh Steelers may have more web fans this season according to The Nielsen Company. Football fan discussion of the two teams was measured on blogs, message boards, Facebook and Twitter in the week ahead of the NFL championship game between January 25 and February 1.

In this conversation with Arthur Greenwald for CES Entertainment Matters, Pete Blackshaw discusses the real power – and pitfalls – of consumer engagement in the new mass media.

Boasting the largest Internet community in the world with over 420 million online users, China’s online community has shown steady double-digit user growth rates over the past five years.

At Nielsen’s recent Consumer 360 conference in India, acclaimed speakers from across the world and industries spoke on topics ranging from social media to government ID systems to consumer trends and 3G access.

Consumption of online video content in the U.S. continues to skyrocket and women aged 25-44 are a major force behind the rapid adoption. A new study looks at not only when, but also how and why women use online video in their daily lives.

Unlike Gen Y or Gen Z, Gen C is not an age cohort. Gen C are teens and 20-somethings that have been ‘hatched’ out of social media.

2010 will prove to be a tipping point for the online industry in Japan. The industry will break through the shackles imposed by the recent recession and will see stronger growth later this year.

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and leverage its growing popularity.