As television becomes more digital social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.

New research by NM Incite, a Nielsen/McKinsey Company, explores the reasons U.S. social media users visit social networkings.

The court of (social media) public opinion has voted, and the Emmy winners are in. An analysis of online buzz reveals that of all the best actor/actress nominees, Michael C. Hall’s performance as Dexter generated the most buzz.

Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.

Decades of improved supply chain efficiency and management have produced undisputed gains for companies across the globe. Supply chain management is now the rule, not the differentiator. In today’s demand economy, leveraging untapped pools of consumer demand is crucial for competitive advantage.

According to Nielsen, Peyton Manning, Drew Brees and Donovan McNabb hold the highest N-Scores, a measure of marketability created in tandem with E-Poll, yet Michael Vick, Tom Brady, Brett Favre and Aaron Rodgers garnered the most buzz online since last September.

In Southeast Asia, recent Nielsen research indicates that consumers are highly influenced by online advertising, much higher than the global average.

Nielsen’s Jon Gibs discusses how viewers engage with social media and television and how it’s creating a new type of “co-viewing.”

According to a study on social media usage by The Nielsen Company conducted in collaboration with AbsolutData, nearly 30 million Indians who are online are members of social networking sites and about two-thirds of them spend time on these social networking sites daily.

Caretakers. Breadwinners. Couponers. Social networkers. Decision makers. Roughly 34 percent of American households are home to kids under 18, and modern moms wear many hats and play many roles.