Nielsen’s Melissa Davies offers a summary of her experience at the recent FDA hearings which focused on how healthcare and pharmaceutical companies can responsibly engage consumers online and through social media.

On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media.

While beleaguered shoppers will be looking for ways to make the season bright, retailers can do their part by bringing some much needed holiday cheer to the shopping experience.

Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.

From digital dads to social media mavens, children redefine how parents and kids communicate using traditional and new media. Just ask the eight-year-olds using cell phones—and not for phone calls alone!

Social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery and navigation.

If social media and social networks are these all-powerful game changers, shouldn’t they eventually make a newsworthy impact on email, the internet’s original “killer app?”

If you’re in the U.S. and are using a social network like Facebook, Myspace or LinkedIn, chances are you’re more affluent and more urban than the average American.

The Nielsen Company and Facebook today announced a multi-year strategic alliance to help marketers better use the Internet to develop and market new products. The first product of the collaboration, Nielsen BrandLift, is designed to give marketers a tool for…

Interview by Sue MacDonald, Research Manager, Online Division
In a difficult economy of rising unemployment, struggling newspapers and advertising agency cutbacks, Alexa Robinson graduated this year from the University of North Carolina/Chapel Hill with a degree in… journalism and advertising. But she wound up finding a position that carried an entirely new job title — one that didn’t even exist when she started at UNC — “Twintern.”
As Pizza Hut’s first-ever Twitter intern (Twitter + intern, hence, “Twintern”), the 22-year-old Greensboro NC native has been on the job in Dallas since late …