The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”

The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

In Latin America, sales of mobile phones have had a noteworthy increase in the last years.

Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company.

With a 70% jump in overall reach, the expansion of “All You Can Eat” packages, mobile video had its best year ever… still, challenges remain.

The mobile industry is on a fast-track, with massive growth in mobile marketing, advertising and paid-content. But what is really leading this growth is the increase in quality devices and fast, affordable data.

More Americans than ever before are buying smartphones and using mobile data services like text messaging, games, email, mobile Internet, video, and ringtones. 
But while mobile media use has grown rapidly in recent years, mobile advertising has been slow to take hold, Nielsen Mobile reported in a white paper released Tuesday.
In the U.S., some 76.8 million mobile users recall seeing advertising on their phones, according to Nielsen, but 63% report encountering mobile ads only infrequently — once a month or less.  Meanwhile, less than two-thirds of website homepage page views feature …