Nielsen’s research reveals that there is a clear progression in the preference for an iPhone among likely smartphone upgraders the more they have been exposed to the iOS.

Smartphones now account for 25% of the U.S. mobile market, up from 23% in the last quarter according to recent data from The Nielsen Company.

When we look at smartphone data consumption distribution and year-over-year change, we see a large disparity of usage among smartphone users and are struck by the staggering amounts of data used by the heaviest users.

By 2015, Nielsen predicts mass supercenters and e-commerce to be the big winners. Industry change will grow faster and more intense in the next five years, requiring advanced, future-focused change management skills among CPG professionals.

Whether it‘s checking email on the go, connecting with friends through social networks or using turn-by-turn navigation, the capabilities of smartphones are convincing more and more consumers to make the leap from a simple mobile phone to a more sophisticated device.

Smartphone adoption and use of mobile applications is rapidly increasing… what are the most popular apps and who is driving the growth?

We are at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the internet and the world at large.

Despite the fanfare around application stores tied to specific mobile devices such as iPhones and BlackBerries, a new Nielsen survey finds ongoing loyalty to carrier stores.

Rather than Americans replacing TV with the Internet or a mobile device, they are just consuming more—often simultaneously. Despite the availability of video content on the Internet, TV viewing is up by about 20% over the last decade.

The number of people in the UK using smartphones increased 10 percent between the second and third quarters of this year, from 5.6 million to 6.2 million.