The number of people in the UK using smartphones increased 10 percent between the second and third quarters of this year, from 5.6 million to 6.2 million.

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

In the first report of its kind, Nielsen Online has released findings on mobile Internet adoption in Canada, showing that 21 percent of Canadian mobile subscribers use their cell phones to browse the Internet. This is up from Q4 2008 with the top sites including portals, e-mail, weather, news & current events and search. Overall, Mobile internet penetration increased from 16 percent in Q4 2008 to 21.3 percent in Q1 2009.

More highlights from Nielsen Online’s Q1 2009 Canadian Mobile Internet Report can be found in the complete media release.

Apple’s iPhones have doubled their penetration rate versus a year ago, according to Nielsen’s most recent Home Technology Report.  iPhone penetration hit 5.9 percent in Q3 2008, up from 3 percent in Q3 2007.
In addition to the increased popularity of the iPhone, Nielsen found that DVRs such as Tivo are showing up in more homes, with penetration up over 50% versus a year ago.  Households with teens were over 30 percent more likely than the average household to own or rent a DVR device.
Download the full report here.
Nielsen’s Q3 2008 …

The G1 smartphone — due out next week — is poised to give Apple’s iPhone its first serious challenge.
For its part, the iPhone 3G has maintained strong growth, with a steady flow of mobile subscribers switching to AT&T for the iPhone in the two months since the device launched in mid-July, Nielsen Mobile reported Thursday.
Between June and July, the number of customers switching to AT&T for the iPhone increased by 97%.  Postpaid network adds for AT&T grew by 70% during the same period, according to Nielsen.
So far, the iPhone 3G has …

With Apple’s new iPhone 3G scheduled to go on sale worldwide this Friday, Nielsen Mobile released penetration, demographics, and usage data for the current iPhone:
How many iPhones are already out there?
-Nielsen Mobile estimates that there are 2.3 million U.S. mobile subscribers using an iPhone
-The iPhone accounts for 1% of all embedded mobile phone users in the U.S.

Who is using the iPhone already?

-Two-thirds (67%) of U.S. iPhone users are male (compared to 48% of all mobile subscribers)
-55% of iPhone owners are under the age of 35 (compared to 34% of all …

On Monday, Nielsen Mobile released first quarter 2008 smartphone statistics for the U.S.  Among the findings:
 
Smartphone users are predominantly male (59%) and most are between the ages of 25 and 34 (29%) or 35 and 44 (24.5%). 
A third of smartphone users (35.1%) have an annual household income of more than $100,000. 
More than half (52%) keep their phones for personal use, while another 23% say their company foots the bill.
View the Full Nielsen Media Alert: 6-30-08-smartphone-blast.