During the final weekend preceding the presidential election, Sen. Barack Obama ran 77% more TV ads than Sen. John McCain (5,947 vs. 3,358) in seven key swing states: Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia.
Despite trailing Obama in terms of the total number of TV ad units placed, McCain showed a much larger percentage increase in TV advertising from the previous weekend (Friday October 24 thru Sunday, October 26) to this past weekend (Friday, October 31 thru Sunday, November 2).  
McCain bumped his TV ad units up by 76% overall in the seven battleground states Nielsen tracked, while Obama increased his advertising …

With the presidential election less than a week away, both candidates are easing back their advertising in seven key swing states: Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia.
McCain increased his ad units by small margins in Florida, Pennsylvania, and Virginia on Thursday, Oct. 30.  He reduced the number of ad units he ran in Colorado by 1.5%, in Georgia by 31.9%, in Missouri by 1.8%, and in Ohio by 3.8%.
In comparison, Obama boosted his ad units slightly in Georgia, Missouri, Pennsylvania, and Virginia on Thursday.  Meanwhile, he reduced the …

Senator Barack Obama’s infomercial drew 33.5 million U.S. viewers Wednesday night, according to Nielsen.
The simulcast — the first of its kind since Ross Perot ran a political telecast on the eve of Election Day in 1996 — aired on CBS, FOX, NBC, Univision, BET, MSNBC, and TV One between 8pm and 8:30pm EDT.
Perot’s 1996 telecast drew almost 22.7 million viewers.
On an average Wednesday night, the networks that aired Obama’s telecast draw a combined average of 30.3 million average viewers during that half-hour daypart.
In comparison, the final debate between the two presidential candidates …

On Wednesday, Sen. John McCain continued to increase his TV advertising in seven key swing states, while Sen. Barack Obama reduced his TV ad units in most of these states.
Wednesday evening marked the release of Obama’s half-hour infomercial.
McCain increased his ad units in Colorado, Florida, Georgia, Ohio, Pennsylvania, and Virginia on Wednesday, Oct. 29.  He reduced the number of ad units he ran in Missouri by -1.7%.
In comparison, Obama increased his ad units in Florida and held his advertising steady in Georgia on Wednesday.  Meanwhile, he reduced the number of ad units he ran in Colorado, Ohio, Pennsylvania, and Virginia by slight percentages.

State
Obama:
Ad Units* (10/28/08)
Obama:
Ad Units* (10/29/08)
% Growth:
Obama …

The conclusion of the Phillies v. Rays World Series drew half of all Philadelphia households (51.8%) and almost one-third (32.4%) of all Tampa Bay households.
The game aired on FOX Wednesday night, between 8:30pm and 10:15pm EDT.  
In comparison, just 29% of Philly households and 23.4% of Tampa Bay households watched Barack Obama’s infomercial in the half hour leading up to what proved to be the Phillies-Rays’ final game.
The half-hour political simulcast — the first of its kind, since Ross Perot ran a political telecast on the eve of Election Day in 1996 — aired on CBS, …

The combined overall household rating for Senator Barack Obama’s Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7.
Obama’s simulcast is the first to be aired by a presidential candidate since Ross Perot ran a political telecast on the eve of Election Day in 1996.  That program was watched by 16.8% of all households nationwide.
Ross Perot also ran a series of 15 political telecasts during the 1992 presidential election.
In comparison, the final debate between the two presidential candidates received a 38.3 household rating in the top …

Sen. Barack Obama will reportedly run a half-hour paid political simulcast on CBS and NBC, just days before the U.S. presidential election.
Obama’s simulcast would be the first to be aired by a presidential candidate since Ross Perot ran a series of 15 political telecasts during the 1992 presidential election.
Perot’s 1992 telecasts drew an average audience of 11.6 million viewers — 4.6% of all viewers nationwide.  His one simulcast, carried on ABC and CBS on November 2, 1992 between 8pm and 8:30pm, attracted 26 million viewers.