Jon Stewart, Research Director, Technology & Search, Nielsen Online
It’s safe to say that expectations of search capabilities and delivery have risen over the years, and Microsoft is betting that this will translate into widespread adoption of their new and improved search engine, Bing. In anticipation of its debut this week, Microsoft posted a teaser video and allowed select individuals to preview the tool, resulting in some substantial pre-launch buzz.
The Early Verdict on Bing
To understand how the buzz on Bing has unfolded over the last few days, we watched commentary—specifically reaction …

Jon Stewart, Research Director, Technology & Search, Nielsen Online
We’ve all been there. We’re at the store sizing up that shiny new product, and everybody from the floor manager to the checkout person to our Significant Other is telling us how much we can save if we just went ahead and bought the darn thing. And we know that spending money isn’t actually saving it, but we do it anyway because it feels so good. Well, last May, Microsoft saw opportunity in our soft spot, and told us that they would …