By 2015, Nielsen predicts mass supercenters and e-commerce to be the big winners. Industry change will grow faster and more intense in the next five years, requiring advanced, future-focused change management skills among CPG professionals.

Spending less on trade promotions can yield more incremental sales if you understand that both consumer price sensitivity and deal propensity change with the channel and product. Six tips help create the right mix.

Consumers in the U.S. might be trimming the fat from their budgets and diets, but contrary to predictions, they continue to demonstrate a healthy appetite for foods featuring health and wellness claims.

Charting recent consumer activity, data suggests that the start of the holiday shopping season was not as merry as last as shopping trips were off 3.4% when compared with the same 4 week period last year. Many discretionary categories which typically rely on holiday gifting, such as mens and women’s fragrances and ethnic health and beauty aids are in for another tough year.

New retail formats, unique service offerings and differentiated products will drive growth at retail in 2010. And as consumers continue to bunker in-home, a greater focus on eating right will lead to healthy results.

Knowing consumers’ attitudes toward grocery shopping is critical for retailers to understand how to encourage shoppers to spend more each trip, thereby helping grow their business.

While beleaguered shoppers will be looking for ways to make the season bright, retailers can do their part by bringing some much needed holiday cheer to the shopping experience.

Although economic recovery finally seems to be taking root in the U.S., consumers remain cautious when it comes to spending their money. And many analysts believe that shopping behavior that has changed during the recession is permanent. One factor backing up that premise is the continued upswing in coupon use after years of declines.

There’s no place like home for penny-pinching consumers who are eating out less and spending more on perishables. It all adds up to $6 billion in potential market growth.

As American consumers get set to buy nearly 600 million pounds of candy this Halloween, they are choosing fewer store brand or private label sweets, opting instead for brand name treats.