Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, an increase of one million homes from last year.

New Orleans population is growing following the disaster, but the demographic makeup of its neighborhoods and new residents reveals how the city has changed.

In its analysis of more than 60,000 mobile phone bills in the U.S., Nielsen details the most talkative (and most “textative”) Americans by gender, age, region and ethnicity.

As financial institutions determine the impact on their bottom line with new overdraft regulations, they will also need to understand consumer’s awareness of their options as well as their willingness to opt-in.

The U.S. census drives business intelligence in America today and if you have ever examined demographics about consumers, you are likely an indirect user of census data.

The Duke Blue Devils have received the largest percentage of online discussion among the Final Four teams in the NCAA basketball tournament.

If you’re in the U.S. and are using a social network like Facebook, Myspace or LinkedIn, chances are you’re more affluent and more urban than the average American.

Loyal customers provide businesses with a steady revenue stream, higher profit margins and confirmed evangelists who virtually—and virally—do much of their marketing for them. Segmentation methods are driving increased ROI among best-fit customers.

Change is quietly shaking up rural America — both the traditional economic base (farming) and the ethnic composition (strongly skewed to non-Hispanic whites) are rapidly diversifying.
With roughly one-third of the total U.S. population and at least three-quarters of the country’s land area, rural America is a diverse and important marketplace for marketers of consumer products, Doug Anderson, EVP, Research & Development, Nielsen, argues in the January issue of Nielsen’s “Consumer Insight” online newsletter.
Marketers intent on reaching rural Americans should pay attention to marked differences in media usage and consumer preferences that …

Baby boomer households represented more than 50% of sales in 98 of 122 consumer packaged goods (CPG) product categories analyzed in a recent study by Nielsen and the Hallmark Channel.  That adds up to almost $200 billion in total sales in those categories. 
But despite the evident buying power of boomers, many advertisers — intent of wooing loyal lifetime customers — continue to focus their advertising on younger consumers.
Writing in the January issue of Nielsen’s “Consumer Insight” online newsletter, Howard Shimmel, Senior Vice President, Consumer Insights, Nielsen, and Jess D. Aguirre, …