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	<title>Nielsen Wire &#187; Seattle</title>
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			<item>
		<title>UPDATED: Obama Inaugural Events Viewed By 30.1% In Top Markets</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/obama-inaugural-events-viewed-by-292-in-top-markets/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/obama-inaugural-events-viewed-by-292-in-top-markets/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 17:47:31 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[local ratings]]></category>
		<category><![CDATA[Presidential Inauguration]]></category>
		<category><![CDATA[presidential politics]]></category>
		<category><![CDATA[Raleigh]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[tv viewers]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=7319</guid>
		<description><![CDATA[Updated 01/27: The updated %figures and chart reflect updated data relative to select West Coast markets.
&#8212;&#8212;&#8212;&#8212;
The combined overall household rating for the inauguration of President Barack Obama in the top 56 local television markets where Nielsen maintains TV meters was 30.1%.
The Raleigh-Durham market had the largest TV audience with more than 51% of households tuned in to the day&#8217;s events.






 Rank by HH Rating
 Market Name
 Market  Rank
by Number of TV Households
 Household Rating
% of TV households
in market tuned in


	1	
	Raleigh-Durham (Fayetvlle)	
	27	
	51.2	


	2	
	Washington, DC (Hagrstwn)	
	9	
	47.7	


	3	
	Norfolk-Portsmth-Newpt Nws	
	43	
	46.7	


	4	
	Baltimore	
	26	
	44.3	


	5	
	Greensboro-H.Point-W.Salem	
	46	
	42.3	


	6	
	Charlotte	
	24	
	40.8	


	7	
	West Palm Beach-Ft. Pierce	
	38	
	39.6	


	8	
	Memphis	
	48	
	39.4	


	9	
	Richmond-Petersburg	
	58	
	37.2	


	10	
	Greenvll-Spart-Ashevll-And	
	36	
	35.9	


	11	
	Birmingham (Ann and ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/01/obama_portrait_146px.jpg"><img class="alignleft size-thumbnail wp-image-7281" title="obama_portrait_146px" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/01/obama_portrait_146px-146x150.jpg" alt="" width="146" height="150" /></a><strong>Updated 01/27: </strong><em>The updated %figures and chart reflect updated data relative to select West Coast markets.</em></p>
<p>&#8212;&#8212;&#8212;&#8212;</p>
<p>The combined overall household rating for the inauguration of President Barack Obama in the top 56 local television markets where Nielsen maintains TV meters was 30.1%.</p>
<p>The Raleigh-Durham market had the largest TV audience with more than 51% of households tuned in to the day&#8217;s events.</p>
<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/01/inauguration-metered-markets-inaugural-revised-with-spill-new.pdf"><br />
</a></p>
<p><span id="more-7319"></span></p>
<table class="chart" border="0">
<tbody>
<tr>
<th> Rank by HH Rating</th>
<th> Market Name</th>
<th> Market  Rank<br />
by Number of TV Households</th>
<th> Household Rating<br />
% of TV households<br />
in market tuned in</th>
</tr>
<tr>
<td class="axis">	1	</td>
<td>	Raleigh-Durham (Fayetvlle)	</td>
<td>	27	</td>
<td>	51.2	</td>
</tr>
<tr>
<td class="axis">	2	</td>
<td>	Washington, DC (Hagrstwn)	</td>
<td>	9	</td>
<td>	47.7	</td>
</tr>
<tr>
<td class="axis">	3	</td>
<td>	Norfolk-Portsmth-Newpt Nws	</td>
<td>	43	</td>
<td>	46.7	</td>
</tr>
<tr>
<td class="axis">	4	</td>
<td>	Baltimore	</td>
<td>	26	</td>
<td>	44.3	</td>
</tr>
<tr>
<td class="axis">	5	</td>
<td>	Greensboro-H.Point-W.Salem	</td>
<td>	46	</td>
<td>	42.3	</td>
</tr>
<tr>
<td class="axis">	6	</td>
<td>	Charlotte	</td>
<td>	24	</td>
<td>	40.8	</td>
</tr>
<tr>
<td class="axis">	7	</td>
<td>	West Palm Beach-Ft. Pierce	</td>
<td>	38	</td>
<td>	39.6	</td>
</tr>
<tr>
<td class="axis">	8	</td>
<td>	Memphis	</td>
<td>	48	</td>
<td>	39.4	</td>
</tr>
<tr>
<td class="axis">	9	</td>
<td>	Richmond-Petersburg	</td>
<td>	58	</td>
<td>	37.2	</td>
</tr>
<tr>
<td class="axis">	10	</td>
<td>	Greenvll-Spart-Ashevll-And	</td>
<td>	36	</td>
<td>	35.9	</td>
</tr>
<tr>
<td class="axis">	11	</td>
<td>	Birmingham (Ann and Tusc)	</td>
<td>	40	</td>
<td>	35.7	</td>
</tr>
<tr>
<td class="axis">	12	</td>
<td>	Miami-Ft. Lauderdale	</td>
<td>	16	</td>
<td>	35.5	</td>
</tr>
<tr>
<td class="axis">	13	</td>
<td>	Knoxville	</td>
<td>	59	</td>
<td>	35.3	</td>
</tr>
<tr>
<td class="axis">	14	</td>
<td>	Ft. Myers-Naples	</td>
<td>	62	</td>
<td>	33.8	</td>
</tr>
<tr>
<td class="axis">	15	</td>
<td>	Las Vegas	</td>
<td>	42	</td>
<td>	33.4	</td>
</tr>
<tr>
<td class="axis">	16	</td>
<td>	Kansas City	</td>
<td>	31	</td>
<td>	32.9	</td>
</tr>
<tr>
<td class="axis">	17	</td>
<td>	Philadelphia	</td>
<td>	4	</td>
<td>	32.5	</td>
</tr>
<tr>
<td class="axis">	18	</td>
<td>	Nashville	</td>
<td>	29	</td>
<td>	31.6	</td>
</tr>
<tr>
<td class="axis">	19	</td>
<td>	Columbus, OH	</td>
<td>	32	</td>
<td>	31.3	</td>
</tr>
<tr>
<td class="axis">	19	</td>
<td>	New Orleans	</td>
<td>	53	</td>
<td>	31.3	</td>
</tr>
<tr>
<td class="axis">	21	</td>
<td>	Buffalo	</td>
<td>	51	</td>
<td>	31.0	</td>
</tr>
<tr>
<td class="axis">	22	</td>
<td>	Detroit	</td>
<td>	11	</td>
<td>	30.8	</td>
</tr>
<tr>
<td class="axis">	22	</td>
<td>	Pittsburgh	</td>
<td>	23	</td>
<td>	30.8	</td>
</tr>
<tr>
<td class="axis">	24	</td>
<td>	Providence-New Bedford	</td>
<td>	52	</td>
<td>	30.0	</td>
</tr>
<tr>
<td class="axis">	25	</td>
<td>	Dayton	</td>
<td>	64	</td>
<td>	29.9	</td>
</tr>
<tr>
<td class="axis">	25	</td>
<td>	Indianapolis	</td>
<td>	25	</td>
<td>	29.9	</td>
</tr>
<tr>
<td class="axis">	25	</td>
<td>	New York	</td>
<td>	1	</td>
<td>	29.9	</td>
</tr>
<tr>
<td class="axis">	28	</td>
<td>	Louisville	</td>
<td>	50	</td>
<td>	29.7	</td>
</tr>
<tr>
<td class="axis">	29	</td>
<td>	Atlanta	</td>
<td>	8	</td>
<td>	29.3	</td>
</tr>
<tr>
<td class="axis">	29	</td>
<td>	Hartford &#038; New Haven	</td>
<td>	30	</td>
<td>	29.3	</td>
</tr>
<tr>
<td class="axis">	31	</td>
<td>	Oklahoma City	</td>
<td>	45	</td>
<td>	29.2	</td>
</tr>
<tr>
<td class="axis">	32	</td>
<td>	San Antonio	</td>
<td>	37	</td>
<td>	28.9	</td>
</tr>
<tr>
<td class="axis">	33	</td>
<td>	Cincinnati	</td>
<td>	34	</td>
<td>	28.6	</td>
</tr>
<tr>
<td class="axis">	33	</td>
<td>	Jacksonville	</td>
<td>	47	</td>
<td>	28.6	</td>
</tr>
<tr>
<td class="axis">	35	</td>
<td>	Albuquerque-Santa Fe	</td>
<td>	44	</td>
<td>	28.5	</td>
</tr>
<tr>
<td class="axis">	36	</td>
<td>	Orlando-Daytona Bch-Melbrn	</td>
<td>	19	</td>
<td>	28.3	</td>
</tr>
<tr>
<td class="axis">	37	</td>
<td>	San Diego	</td>
<td>	28	</td>
<td>	28.2	</td>
</tr>
<tr>
<td class="axis">	38	</td>
<td>	Tampa-St. Pete (Sarasota)	</td>
<td>	13	</td>
<td>	28.0	</td>
</tr>
<tr>
<td class="axis">	39	</td>
<td>	St. Louis	</td>
<td>	21	</td>
<td>	27.9	</td>
</tr>
<tr>
<td class="axis">	40	</td>
<td>	Chicago	</td>
<td>	3	</td>
<td>	27.8	</td>
</tr>
<tr>
<td class="axis">	41	</td>
<td>	Cleveland-Akron (Canton)	</td>
<td>	17	</td>
<td>	27.2	</td>
</tr>
<tr>
<td class="axis">	42	</td>
<td>	Houston	</td>
<td>	10	</td>
<td>	26.9	</td>
</tr>
<tr>
<td class="axis">	43	</td>
<td>	Los Angeles	</td>
<td>	2	</td>
<td>	26.6	</td>
</tr>
<tr>
<td class="axis">	44	</td>
<td>	Portland, OR	</td>
<td>	22	</td>
<td>	25.9	</td>
</tr>
<tr>
<td class="axis">	44	</td>
<td>	Sacramnto-Stkton-Modesto	</td>
<td>	20	</td>
<td>	25.9	</td>
</tr>
<tr>
<td class="axis">	44	</td>
<td>	San Francisco-Oak-San Jose	</td>
<td>	6	</td>
<td>	25.9	</td>
</tr>
<tr>
<td class="axis">	47	</td>
<td>	Tulsa	</td>
<td>	61	</td>
<td>	25.8	</td>
</tr>
<tr>
<td class="axis">	48	</td>
<td>	Milwaukee	</td>
<td>	35	</td>
<td>	25.7	</td>
</tr>
<tr>
<td class="axis">	49	</td>
<td>	Boston (Manchester)	</td>
<td>	7	</td>
<td>	25.4	</td>
</tr>
<tr>
<td class="axis">	49	</td>
<td>	Seattle-Tacoma	</td>
<td>	14	</td>
<td>	25.4	</td>
</tr>
<tr>
<td class="axis">	51	</td>
<td>	Austin	</td>
<td>	49	</td>
<td>	25.1	</td>
</tr>
<tr>
<td class="axis">	52	</td>
<td>	Dallas-Ft. Worth	</td>
<td>	5	</td>
<td>	24.6	</td>
</tr>
<tr>
<td class="axis">	53	</td>
<td>	Salt Lake City	</td>
<td>	33	</td>
<td>	23.7	</td>
</tr>
<tr>
<td class="axis">	54	</td>
<td>	Minneapolis-St. Paul	</td>
<td>	15	</td>
<td>	23.6	</td>
</tr>
<tr>
<td class="axis">	55	</td>
<td>	Phoenix (Prescott)	</td>
<td>	12	</td>
<td>	22.4	</td>
</tr>
<tr>
<td class="axis">	56	</td>
<td>	Denver	</td>
<td>	18	</td>
<td>	21.8	</td>
</tr>
<tr>
<td class="table_meta" colspan="4">©2009 The Nielsen Company</td>
</tr>
</tbody>
</table>
<p>See previous ratings for presidential elections <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/from-nixon-to-bush-43-presidential-inauguration-ratings/">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.nielsen.com/nielsenwire/media_entertainment/obama-inaugural-events-viewed-by-292-in-top-markets/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Election 2008: Where Are The Independent Voters?</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/election-2008-where-are-the-independent-voters/</link>
		<comments>http://blog.nielsen.com/nielsenwire/consumer/election-2008-where-are-the-independent-voters/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 13:15:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Democrat-leaning Independents]]></category>
		<category><![CDATA[Hartford]]></category>
		<category><![CDATA[independent voters]]></category>
		<category><![CDATA[Independents]]></category>
		<category><![CDATA[Kentucky]]></category>
		<category><![CDATA[Lexington]]></category>
		<category><![CDATA[Oklahoma City]]></category>
		<category><![CDATA[Pittsburgh]]></category>
		<category><![CDATA[Providence]]></category>
		<category><![CDATA[Republican-leaning Independent]]></category>
		<category><![CDATA[Salt Lake City]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[Spokane]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=1680</guid>
		<description><![CDATA[In New England &#8212; according to a recent analysis from Scarborough Research, a joint partnership with Nielsen and Arbitron.
The study, which asked respondents in 81 U.S. cities to select the political party label that best describes how they see themselves &#8211; regardless of how they may have voted in the past, found that Boston, Providence, R.I., and Hartford, Conn. have the highest percentages of adults who consider themselves to be &#8220;Independents.&#8221; 
In contrast, Pittsburgh, Lexington, K.Y., and Oklahoma City, O.K. have the smallest percentages of self-identified Independents. 

Nationally, 27% of adults consider themselves ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/election2008_button16.jpg"><img class="alignleft size-medium wp-image-1683" title="Badge - 2008 election" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/election2008_button16-300x299.jpg" alt="" width="150" height="150" /></a>In New England &#8212; according to a recent analysis from Scarborough Research, a joint partnership with Nielsen and Arbitron.</p>
<p>The study, which asked respondents in 81 U.S. cities to select the political party label that best describes how they see themselves &#8211; regardless of how they may have voted in the past, found that Boston, Providence, R.I., and Hartford, Conn. have the highest percentages of adults who consider themselves to be &#8220;Independents.&#8221; </p>
<p>In contrast, Pittsburgh, Lexington, K.Y., and Oklahoma City, O.K. have the smallest percentages of self-identified Independents. </p>
<p><span id="more-1680"></span></p>
<p>Nationally, 27% of adults consider themselves to be politically Independent.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank</th>
<th>Top 10 Local Markets:<br />
Self-Proclaimed Independents*</th>
<th>% Self-Proclaimed Independents</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Boston, MA</td>
<td>50%</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Providence/New Bedford, RI</td>
<td>47%</td>
</tr>
<tr>
<td class="axis">3</td>
<td>Hartford/New Haven, CT</td>
<td>41%</td>
</tr>
<tr>
<td class="axis">4</td>
<td>Des Moines/Ames, IA</td>
<td>36%</td>
</tr>
<tr>
<td class="axis">5</td>
<td>Green Bay/Appleton, WI</td>
<td>36%</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Spokane, WA</td>
<td>35%</td>
</tr>
<tr>
<td class="axis">7</td>
<td>Flint/Saginaw/Bay City, MI</td>
<td>35%</td>
</tr>
<tr>
<td class="axis">8</td>
<td>St. Louis, MO</td>
<td>35%</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Seattle/Tacoma, WA</td>
<td>34%</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Grand Rapids/Kalamazoo/Battle Creek, MI</td>
<td>34%</td>
</tr>
<tr>
<th class="table_meta" colspan="3">Source: Scarborough Research, 2008.</th>
</tr>
<tr>
<th class="table_meta" colspan="3">*Note: Self-Proclaimed Independents include those leaning Democrat and Republican.</th>
</tr>
</tbody>
</table>
<p>Scarborough&#8217;s survey also examined “Leaning Independents” &#8212; those adults who described themselves in Scarborough&#8217;s study as “Independent, but feel closer to Democrat,” or “Independent, but feel closer to Republican.”</p>
<p>Seattle and Providence, R.I. had the highest percentages of Democrat-leaning Independents (17%), while Salt Lake City and Spokane, W.A. had the highest percentages of Republican-leaning Independents (15%).</p>
<p>Nationally, 9% of adults identified themselves as Democrat-leaning Independents, while 8% of adults characterized themselves as Republican-leaning Independents.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank</th>
<th>Top 10 Local Markets:<br />
Self-Proclaimed<br />
Democrat-Leaning Independents</th>
<th>% Self-Proclaimed<br />
Democrat-Leaning Independents</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Seattle, WA</td>
<td>17%</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Providence, RI</td>
<td>17%</td>
</tr>
<tr>
<td class="axis">3</td>
<td>Boston, MA</td>
<td>16%</td>
</tr>
<tr>
<td class="axis">4</td>
<td>Des Moines, IA</td>
<td>14%</td>
</tr>
<tr>
<td class="axis">5</td>
<td>St. Louis, MO</td>
<td>14%</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Syracuse, NY</td>
<td>14%</td>
</tr>
<tr>
<td class="axis">7</td>
<td>Flint, MI</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">8</td>
<td>Austin, TX</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Green Bay, WI</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Honolulu, HI</td>
<td>13%</td>
</tr>
<tr>
<th class="table_meta" colspan="3">Source: Scarborough Research, 2008.</th>
</tr>
</tbody>
</table>
<p> </p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank</th>
<th>Top 10 Local Markets:<br />
Self-Proclaimed<br />
Republican-Leaning Independents</th>
<th>% Self-Proclaimed<br />
Republican-Leaning Independents</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Salt Lake City, UT</td>
<td>15%</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Spokane, WA</td>
<td>15%</td>
</tr>
<tr>
<td class="axis">3</td>
<td>Grand Rapids, MI</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">4</td>
<td>Birmingham, AL</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">5</td>
<td>Indianapolis, IN</td>
<td>13%</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Green Bay, WI</td>
<td>12%</td>
</tr>
<tr>
<td class="axis">7</td>
<td>Milwaukee, WI</td>
<td>12%</td>
</tr>
<tr>
<td class="axis">8</td>
<td>St. Louis, MO</td>
<td>11%</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Flint, MI</td>
<td>11%</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Houston, TX</td>
<td>11%</td>
</tr>
<tr>
<th class="table_meta" colspan="3">Source: Scarborough Research, 2008.</th>
</tr>
</tbody>
</table>
<p>View the full <a href="http://www.scarborough.com/press_releases/Politics%20FINAL%206.17.08.pdf" target="_blank">press release</a>.</p>
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