Web traffic from home and work to sites included in Nielsen Online’s Holiday eShopping Index increased 10% year over year on Cyber Monday, Nielsen Online reported Tuesday.
Unique visitors to the sites included in the Index reached 35.9 million, a 13% increase over this year’s Black Friday Web traffic.
Many of the top online retail destinations on Cyber Monday were the same as those on Black Friday. eBay drew the largest unique audience (10.6 million), while Amazon and Wal-Mart claimed second and third places, with 9 million and 5.2 million unique visitors, …

According to data from Nielsen IAG, a McDonald’s tie-in featured during CBS’s “The Amazing Race” was the most recalled product placements during the four weeks between October 20 and November 16, 2008. The reality show featured four of the top 10 placements during that time period.

Recall refers to the percentage of television viewers who can recall, within 24 hours, an ad’s sponsor.

Rank
Brand
In-Program Placement Description
Program Airing Info
Recall Index

1
McDonald’s
Pedicab driver points out restaurant to Christy and Kelly as they race to next location
The Amazing Race 13 (CBS, Nov. 9)
175

2
Travelocity
Nick and Star win …

With the holiday season about to begin, Americans are already flocking online to do their shopping.
According to Nielsen Online, 78% of adult online consumers in the U.S. made a purchase via the Web within the previous six months.
Travel-related transactions were most common, with 38% of adult online consumers making at least one travel purchase on the Web in the previous six months.
Large percentages of online consumers also went online to manage their credit card accounts (36%) and conduct personal banking transactions (35%).

Rank
Top
Online Transaction Categories
(U.S. Adults)
Composition
Percentage
Reach
(in 000s)

1
Online Travel – Any (p/online 6 mo.)
38%
54,417

2
Credit …