Social media has not only changed the way consumers communicate and gather on the Web, but also impacted content discovery and navigation.

Jon Stewart
When Microsoft rebranded their search engine, Yusuf Mehdi explained that they settled on the name Bing “because it sounds off in our heads when we think about that moment of discovery and decision making – when you resolve those important tasks.” Still in the early weeks of the launch, he is probably hoping that Bing resonates more like the sweet sound of trialability.
With only 22 percent of all active U.S. searchers using MSN/Windows Live on a monthly basis, user trial and acquisition is Bing’s first critical hurdle to overcome. …

The column below, by John Burbank, CEO, Nielsen Online, was recently published in Adweek.
Want a firsthand lesson in the health of the Internet? Ask a friend a simple question: “What’s your favorite online ad?”
Chances are they’ll have a tough time giving an answer. Some may mention a dancing girl seducing you to refinance a mortgage; others may bring up one of the online executions of the Mac vs. PC television campaign.
But many people cannot recall any online advertising, despite all the time each of us spends on the Web and …