Recent scotch articles
In recent years, white spirits have dominated Bev-Al sales in the U.S., but now brown spirits — led by whiskey — appear to be making a comeback.
According to Nielsen, U.S. sales growth for whiskey and brown spirits is outperforming the growth rate of the overall spirits category in 2008.
Whiskey growth rates have been rising steadily this year, with whiskey dollar sales increasing nearly $85 million or 4.4% in 2008 — up from 2.3% a year ago. At the same time, whiskey volume, while declining a year ago, is now showing growth.
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