“High School Musical 3: Senior Year,” the new theatrical release from Disney, pulled in an astounding $42 million in opening grosses over the weekend to open at head of the class at the domestic Box Office, according to The Hollywood Reporter.
“Saw V”, the new horror sequel from Lionsgate, pulled in an impressive $30.5 million over the weekend to finish in second place.
Overall, industry-wide grosses at Box Office for the weekend reached $135 million – a 32% improvement over the same weekend last year.
Below are Box Office totals for the weekend of …

It may come as no surprise, but now the proof has arrived: males under 25 and females over 25 have almost polar opposite tastes in movies. 
That’s one of many findings from Nielsen PreView’s new Movie Partnership Calculator, which allows marketers to match upcoming movie titles with specific demographic targets.  The calculator uses survey data profiles from Nielsen Entertainment’s MarketNavigator to identify movies that are likely to resonate with key demographic groups.
For now, mothers and their young sons may struggle to agree on movies, but there’s hope for date night.  According to Nielsen’s …