U.S. households with fulltime working women spent over one-third more on sanitary protection, family planning, and cosmetics products than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
Professional women live in almost one-third (32.3%) of U.S. households.  In 2007 and 2008, these households represented 44.3% of sanitary product dollar sales, 43.6% of family planning product dollar sales, and 43.3% of cosmetic product dollar sales.
Other categories skewing to households with working women include ethnic health and beauty aids, baby needs, gum, and diet aids.

Rank
(by highest index)
Top …

U.S. households with five or more members spent almost 2.5 times as much on diapers and baby food than average American consumers during the 52 weeks ending June 28, 2008, according to Nielsen.
Although they represent only 10.5% of U.S. households, these larger households represented 27.6% of disposable diaper dollar sales and 26.7% of baby food dollar sales during the time period.
Other categories skewing to larger households include prepared food mixes, frozen juices, and breakfast foods.

Rank
(by highest index)
Top 10 Categories:
U.S. Households With
5 Or More Members
Dollar Volume Index

1
Disposable Diapers
263

2
Baby Food
255

3
Prepared Food – …