Streets of San Francisco Have Greenest Automotive Potential

Nielsen Wire — Fri, 19 Jun 2009 17:49:41 +0000

San Francisco loves its green cars more than any other area in the U.S., according to new research from Nielsen. The new data from Nielsen Claritas’ PRIZM Market Potential Report finds that households in San Francisco are 60 percent more likely to buy a green vehicle than the average U.S. home, with Washington D.C. 44 percent more likely and New York City 31 percent more likely.

“These estimates help manufacturers and marketers better understand the markets that have ‘green’ potential, and help them focus their resources,” said Bruce Wilkinson, Vice President of Media and Communications for Nielsen Claritas. “Additionally, it helps them to plan media campaigns and determine inventory levels for each model, market-by-market.”

Cities With Top Market Potential For Green Autos
CITY	Potential Buyers	Index
San Francisco et al, CA	11,184	160
Washington et al, DC-MD	9,301	144
New York, NY	27,417	131
Boston et al, MA-NH	8,625	129
San Diego, CA	3,842	129
Chicago, IL	12,218	125
Monterey-Salinas, CA	807	125
Honolulu, HI	1,525	124
Los Angeles, CA	19,519	122
Baltimore, MD	3,765	122
Source: The Nielsen Company

The research looked at the national ownership rates of high-mileage vehicles including the Honda Fit, Toyota Prius, Toyota Yaris and Mini Cooper. Using auto registration data from RL Polk and Nielsen’s PRIZM segmentation, the percentage of each segment owning these vehicles was calculated. Individual market potential then was calculated based upon the segment composition of each market.

The top ten was made up primarily of coastal metropolitan area, including Boston (4th), San Diego (5th), Chicago (6th) and Los Angeles (9th), all with populations of over one million. Two exceptions were the relatively small areas of Monterey-Salinas, CA (7th), which has a population of 234,000 and Honolulu, HI (8th), with a population of 442,000.

Places where gas guzzlers still rule the road tended toward the south and Midwest, with the states of West Virginia and Mississippi holding seven of the ten areas that had the lowest rates of green auto ownership.

Cities With Lowest Market Potential For Green Autos
CITY	Potential Buyers	Index
Glendive, MT	6	56
Charleston et al, WV	738	55
Tri-Cities, TN-VA	504	54
Clarksburg-Weston, WV	168	54
Hattiesburg-Laurel, MS	161	53
Columbus et al, MS	263	50
Presque Isle, ME	43	49
Bluefield et al, WV	194	48
Meridian, MS	97	48
Greenwood-Greenville, MS	98	46
Source: The Nielsen Company

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What’s Your City’s Entertainment “Personality”?

admin — Mon, 20 Oct 2008 12:57:20 +0000

When it comes to entertainment consumption, all U.S. cities are not created equal.

Take Atlanta, Kansas City, Los Angeles, New York City, and San Francisco – five of 21 cities that are home to some of the nation’s most voracious media consumers. According to a study of entertainment consumption in 65 major U.S. cities, released Monday by Nielsen PreView, residents of these cities love opening weekend movie-going, rock concerts, reality TV, and newspapers.

In contrast, residents of Bakersfield (California), El Paso, Flint/Saginaw/Bay City (Michigan), Memphis, Miami/Fort Lauderdale, and San Antonio have one-track entertainment minds: they flock to movie theaters for new releases, but eschew almost all other forms of entertainment, ranking lowest nationwide in newspaper and reality TV consumption, according to Nielsen.

Chicagoans, Pittsburghers, Bostonians, and residents of Green Bay (Wisconsin) were similarly single-minded – about sports. Never mind the movies, these cities love heading to the stadium for a game – or perhaps a rock concert, according to Nielsen.

Read Nielsen PreView’s complete report.

Nielsen Wire » San Francisco

Streets of San Francisco Have Greenest Automotive Potential

What’s Your City’s Entertainment “Personality”?