Discover how winning CPG manufacturers were able to decrease their number of stock-keeping units (SKUs) while increasing market share. On average, these winners realized an 8% greater reduction in SKUs and 5% higher sales than others in their category, and they increased overall category size.

While most manufacturers believe that their strategic collaboration efforts are effective, only 20% of these efforts achieve significant impact. Learn how winning CPG manufacturers achieved an average sales lift that was 11 percentage points higher than other collaboration efforts.

Find out how some CPG manufacturers were able to increase their unit prices by three percentage points more than the average unit-price increase for their category and grow their category share by 2%.

Discover how CPG manufacturers were able to achieve a nearly three percentage-point net sales growth than their category peers while decreasing selling costs (as a percentage of net sales).

Todd Hale, Senior Vice President, Consumer & Shopper Insights
Last week, my colleague Tom Pirovano wrote about how the economic downturn has slowed the growth of organic products to almost a standstill.   Looking at the broader health and wellness category, we are seeing similar patterns.  Grouping health and wellness claims Nielsen tracks through its LabelTrends service into three tiers based on annual growth rates, retailers and manufacturers will notice some interesting developments.
Tier 1 (15% to 26% annual sales growth): Just one claim – omega – showed any dollar growth in the last four weeks, racking up …

The troubled U.S. economy may be taking a toll on the growth of organic product sales, according to new data from Nielsen.
After several years of 20% to 30% sales growth, U.S. sales of organic products are showing the first signs of slowing.
While 52-week dollar sales of UPC-coded organics are up 21% vs. last year, the most recent four-week period ending October 4, 2008, shows growth of only 11.2%.  Last year, organics saw 27.1% sales growth during the comparable four-week period ending October 6, 2007.
Meanwhile, in Great Britain, organics sales growth has also slowed — to …