Our CPG world is one where technology is rapidly evolving and transforming how consumers receive, seek and use information to impact buying and shopping decisions. This makes our jobs exciting and challenging at the same time as it is harder than ever to manage the ever-changing technology landscape and almost impossible to control.

As economic uncertainty continues to loom over most of the country, Americans are watching their money and shopping less. But while that fact might spell doom for the nation’s retailers, there are a number of opportunities available to those companies who are able to look at how consumers are changing their behavior and innovate in how they do business to leverage these changes.
“Big Players Think Small in Format Fights,” an article in Consumer Insight by Todd Hale, senior vice president, Consumer & Shopper Insights with Nielsen, outlines how the economy …