Nearly 37.8 Million Watch President Obama’s Oath And Speech On TV

Nielsen Wire — Wed, 21 Jan 2009 23:57:03 +0000

Nearly 37.8 million Americans watching at home viewed President Barack Obama’s oath of office and inaugural speech between the hours of 10:00 a.m. and 5:00 p.m. ET on January 20, 2009. This is the most viewed inauguration since the record of 41.8 million viewers who watched Ronald Reagan’s 1981 inauguration.

This is the first inaugural since Nielsen began tracking time-shifted viewing, and this year’s data is based on Live + Same Day, meaning incremental viewing during the same broadcast day is included.

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President	Date	HH Rating	Households	Viewers P2+
Barack Obama	January 20, 2009 -Tues	25.5	28,906,061	37,793,008
Ronald Reagan	January 20, 1981-Tue	37.4	29,100,000	41,800,260
Richard Nixon	January 20, 1969 – Mon	33.5	18,870,000	27,007,700
Jimmy Carter	January 20, 1977-Thu	31.5	22,430,000	34,127,090
Richard Nixon	January 20, 1973-Sat	28.5	18,470,000	32,950,900
Bill Clinton	January 20, 1993-Wed	24.5	22,758,111	29,721,041
Ronald Reagan	January 20, 1985-Sun	22.3	18,925,556	25,053,886
George W. Bush	January 20, 2001-Sat	20.8	21,346,400	29,008,200
George H.W. Bush	January 20, 1989-Fri	20	18,106,000	23,316,325
Bill Clinton	January 20, 1997-Mon	17.1	16,515,000	21,583,000
George W. Bush	January 20, 2005-Thu	11.8	12,928,709	15,536,652
© 2009 The Nielsen Company

RELATED: Nielsen Online traffic data for News, Current Event, and Video Streaming on Inauguration Day.

Nielsen Wire » Ronald Reagan

Nearly 37.8 Million Watch President Obama’s Oath And Speech On TV