“Madagascar: Escape 2 Africa”, the new animated sequel distributed by Paramount, opened with an impressive $63.5 million take at the Box Office over the past weekend, according to The Hollywood Reporter.  The opening results significantly beat expectations, and even outperformed opening weekend for the original “Madagascar,” which earned $61 million in its opening over the 2005 Memorial Day weekend.
Universal’s new R-rated comedy “Role Models” finished second with a $19.3 million debut that also comfortably topped projections.
Overall, the weekend’s $148 million industrywide total represented a considerable 30% improvement over the same weekend last year, according to Nielsen EDI. 
Below are Box …

It may come as no surprise, but now the proof has arrived: males under 25 and females over 25 have almost polar opposite tastes in movies. 
That’s one of many findings from Nielsen PreView’s new Movie Partnership Calculator, which allows marketers to match upcoming movie titles with specific demographic targets.  The calculator uses survey data profiles from Nielsen Entertainment’s MarketNavigator to identify movies that are likely to resonate with key demographic groups.
For now, mothers and their young sons may struggle to agree on movies, but there’s hope for date night.  According to Nielsen’s …