Yield management is an approach to maximizing revenue when a business has a fixed, perishable resource and can segment customers into groups willing to pay different prices for the same resource.

In light of data that measures the relationship between click through rates and ROI, will the online ad world move beyond its longtime fascination with the click through?

By Julie A. Enzweiler, Automotive – Research Director
One might assume that the unemployment rate at a state level would show a strong negative correlation to the likelihood to purchase a vehicle in the next six months, but this doesn’t appear to be the case. Michigan had the highest unemployment rate at 11.6% in January 2009; however, these residents are slightly over-indexing for the likeliness to purchase a vehicle in the next six months. It’s very interesting that Mississippi is the most likely state to purchase a vehicle and …

They may not draw hordes of paparazzi or receive top-billing, but lesser-known, well-regarded actors like Philip Seymour Hoffman and Kristen Wiig have selling power.
According to research from Nielsen PreView, films featuring actors who are well-liked earned significantly higher revenues at the box office than films headlined by actors with stronger name recognition. 
In 2006 and 2007, comedy films featuring well-liked actors generated an average of $75 million in box office revenues, while those with less-liked actors earned only $44 million, on average.  In contrast, how well the actor is known made …

Ads in video games may be more effective than previously assumed, Mediaweek reported Monday. 
According to a new study by Nielsen Games, more than one-third (36%) of gamers bought, talked about, or sought information about a product after seeing it advertised in a video game.
Coke, Nike, Burger King, Axe, Pepsi, and Pontiac were cited by respondents as the most-recalled brands. 
Of the 534 active video game players surveyed by Nielsen, 11% purchased a brand advertised in a game or sought more information about it, 19% talked about a brand after seeing an in-game ad, …

Nielsen and Digital Media Group (DMG) announced last week the results of their joint study of the effectiveness of LCD screen advertising in the Shanghai subway.  The research is the first of its kind conducted in China.
Results of an initial survey conducted during two weeks in late June show that DMG’s 4,110 multimedia displays on four Shanghai subway lines were viewed by 3,055,000 passengers.
DMG and Nielsen will track multimedia subway display viewership on a regular, long term basis in China.