Nielsen’s research reveals that there is a clear progression in the preference for an iPhone among likely smartphone upgraders the more they have been exposed to the iOS.

When we look at smartphone data consumption distribution and year-over-year change, we see a large disparity of usage among smartphone users and are struck by the staggering amounts of data used by the heaviest users.

The Beautiful Game, or joga bonito as the Brazilians say, is coming to mobile. Globally, 21% of survey respondents said they would get at least some of their information from the Internet via their mobile devices.

Choosing a voice service has always been the key factor when choosing a mobile plan, but with smartphone adoption and texting on the rise, consumers may be looking at texting as the anchor service to their bundled plans.

As the advertising, Internet, and mobile worlds rapidly converge, we need to shift how we look at these various industries and the metrics we use to describe the potential business.

We are at the beginning of a new wireless era where smartphones will become the standard device consumers will use to connect to friends, the internet and the world at large.

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice looks at the habits, cost, and growth of text messaging done by American teens.

Recently, the FCC laid out its priorities for the wireless industry and the recognition that wireless networks deserve special consideration was very encouraging.

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice
Over the past few months, the government’s interest in the practice of handset exclusivity has intensified. On the heels of Congressional hearings in July, Verizon Wireless agreed to dial back its exclusive deals with cell phone manufacturers to accommodate smaller carriers. This week the FCC, which has already begun a review of handset agreements, has made the issue a focus of its regular monthly meeting. But no matter what the setting or circumstances, whenever U.S. lawmakers and regulators discuss competition in …

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice
While public awareness of Apple’s iPhone has been significant since its summer 2007 launch, its influence on consumer purchasing decisions remains up for debate.
To try to better understand the iPhone phenomenon, I took a look at the most recent data from The Nielsen Company’s Mobile Insights survey, which asks 25,000 wireless users every month (a total of 300,000 per year) about their wireless attitudes and experiences, including why they chose their current wireless service.
When the results of 1st quarter of 2009 …