Tops In 2008: Most Popular Mobile Phones, Mastertones

admin — Tue, 16 Dec 2008 14:13:21 +0000

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.

Motorola’s RAZR V3 series handset was easily the most popular mobile phone in use in the U.S., as of Q3 2008.

In October, more than 15.2 million American mobile Internet users visited Yahoo! Mail, making it the most popular mobile Web destination that month. Google Search, which drew more than 10.5 million mobile Internet users in October, ranked second.

Among master ringtones — 20-30 second excerpts of recorded songs — “Lollipop,” by Lil Wayne, featuring Static Major, and “Low,” by Flo Rida, featuring T-Pain, were most popular.

Top 10 Mobile Phones In Use: U.S. – Q3 2008

Rank	Handset	Embedded Base Of All Subscribers
1	Motorola RAZR V3 series (V3, V3c, V3m, V3i, V3i DG, V3)	9.3%
2	Motorola MotoKRZR series (K1m, K1)	2.0%
3	LG VX8300 series	1.6%
4	Apple iPhone	1.5%
5	LG VX8500 series (Chocolate, VX8500, VX8550)	1.2%
5	RIM BlackBerry 8100 series (Pearl,8110, 8120, 8129)	1.2%
7	Nokia 6101 series (6101, 6102, 6102i)	1.1%
8	LG VX8350	1.0%
9	Motorola V325 series (V325, V323, V325i, V323i)	0.9%
9	Nokia 6010 series	0.9%
Source: The Nielsen Company (July 1 – September 30, 2008).

Top 10 Mastertones

Rank	Title	Artist
1	Lollipop	Lil Wayne Featuring Static Major
2	Low	Flo Rida Featuring T-Pain
3	Whatever You Like	T.I.
4	I Kissed A Girl	Katy Perry
5	Love In This Club	Usher Featuring Young Jeezy
6	With You	Chris Brown
7	Bleeding Love	Leona Lewis
8	Bust It Baby Part 2	Plies Featuring Ne-Yo
9	No One	Alicia Keys
10	Take A Bow	Rihanna
Source: Billboard Hot RingMasters / The Nielsen Company.
Note: Data is from Billboard issue dates Dec 1, 2007 through November 29, 2008, which published sales data from November 12, 2007 through November 16, 2008. Master Ringtones play 20-30 seconds of the originally recorded song and are tracked separately from polyphonic ringtones, which are digital replications of songs.

Top 10 Websites Accessed Via Mobile Phone: U.S. – October 2008

Rank	Brand	Unique Audience (000)
1	Yahoo! Mail	15,249
2	Google Search	10,520
3	Gmail	9,511
4	Weather Channel	8,706
5	ESPN	7,610
6	MSN Hotmail	7,428
7	Google Maps	6,849
8	AOL Email	5,978
9	CNN News	5,369
10	Facebook	5,010
Source: The Nielsen Company (October 2008).

View the press release.

Relive the greatest hits of 2008 — stay tuned on Nielsen Wire for more Tops In 2008 coverage.

Look ahead to the new year with Nielsen Wire’s 2009 Industry Outlook series.

In U.S., Mobile Media Surges, But Advertising Lags Behind

admin — Tue, 09 Sep 2008 19:28:06 +0000

More Americans than ever before are buying smartphones and using mobile data services like text messaging, games, email, mobile Internet, video, and ringtones.

But while mobile media use has grown rapidly in recent years, mobile advertising has been slow to take hold, Nielsen Mobile reported in a white paper released Tuesday.

In the U.S., some 76.8 million mobile users recall seeing advertising on their phones, according to Nielsen, but 63% report encountering mobile ads only infrequently — once a month or less. Meanwhile, less than two-thirds of website homepage page views feature mobile advertising.

Lack of awareness of the size of the U.S. mobile audience, the complexity of the mobile marketing ecosystem, and advertisers’ reluctance to invest in mobile advertising are among the key factors restricting mobile ad growth, Nielsen’s analysts note.

View the full white paper.

Read MediaPost’s coverage of Nielsen’s findings.

Learn more about the outlook for mobile advertising – check out VentureBeat’s Q&A with Nielsen’s Senior Vice President of Mobile Media, Jesse Goranson

Nielsen Wire » ringtones

Tops In 2008: Most Popular Mobile Phones, Mastertones

In U.S., Mobile Media Surges, But Advertising Lags Behind