Nielsen Wire » Richard Nixon http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 From Nixon To Bush 43: Presidential Inauguration Ratings http://blog.nielsen.com/nielsenwire/media_entertainment/from-nixon-to-bush-43-presidential-inauguration-ratings/ http://blog.nielsen.com/nielsenwire/media_entertainment/from-nixon-to-bush-43-presidential-inauguration-ratings/#comments Fri, 16 Jan 2009 18:50:18 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=7242 On Tuesday, January 20th, Americans will witness history with the inauguration of the 44th President of the United States, Barack Obama.  How will this event compare with other inaugurations over the past 40 years?  Nielsen has compiled data about inaugural viewership since 1969.

Key findings are:

  • Ronald Reagan’s 1981 inauguration drew the most viewers – almost 42 million.
  • First time inaugurations of two-term presidents drew higher ratings than their second (exception: Nixon in 1973).
  • The least watched inauguration since 1969: George W. Bush in 2005, with 15.5 million.

Click this link for complete inauguration ratings 1969-2005

PRESIDENT DATE Viewers P2+
G.W.Bush 1/20/2005 15,536,652
G.W.Bush 1/20/2001 29,008,200
Clinton 1/20/1997 21,583,000
Clinton 1/20/1993 29,721,041
G.H.Bush 1/20/1989 23,316,325
Reagan 1/20/1985 25,053,886
Reagan 1/20/1981 41,800,260
Carter 1/20/1977 34,127,090
Nixon 1/20/1973 32,950,900
Nixon 1/20/1969 27,007,700
Source: © 2009 The Nielsen Company

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/from-nixon-to-bush-43-presidential-inauguration-ratings/feed/ 4 Election Night Coverage – Historical Ratings: 1960-2004 http://blog.nielsen.com/nielsenwire/media_entertainment/election-night-coverage-historical-ratings-1960-2004/ http://blog.nielsen.com/nielsenwire/media_entertainment/election-night-coverage-historical-ratings-1960-2004/#comments Mon, 03 Nov 2008 16:43:56 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=4025 Television viewing on Election Night has changed dramatically over the years, considering the expansion of technology and the number of different channels available to the average home. In 1960 for example, in the close race between John F. Kennedy and Richard Nixon, most U.S. homes had only a few channels available so the Election Night returns captured virtually all the audience with more than 65% of all homes tuning in. Now with more than 40 channels available to the average home, the percentage of homes watching political coverage (as seen in the combined rating column) has gone down.

Numbers for coverage of Barack Obama and John McCain’s race for the White House will be released Nov. 5.

YEAR NETWORKS COMBINED

RATING

 COMBINED

HOUSEHOLDS
2004 ABC, CBS, NBC, CNN, FOXNC, MSNBC 34.5 37,856,000
2000 ABC, CBS, FOX, NBC, CNN, FOXNC, MSNBC 40.2 40,914,000
1996 ABC, CBS, NBC, CNN 25.8 24,940,000
1992 ABC, CBS, NBC 39.8 36,900,000
1988 ABC, CBS, NBC 25.9 23,414,000
1984 ABC, CBS, NBC 35.9 30,479,000
1980 ABC, CBS, NBC 46.4 37,074,000
1976 ABC, CBS, NBC 51.6 36,739,000
1972 ABC, CBS, NBC 45.4 29,419,000
1968 ABC, CBS, NBC 58.5 34,076,000
1964 ABC, CBS, NBC 55.7 29,311,250
1960 ABC, CBS, NBC 65.7 29,796,000
Source: © 2008 NIELSEN MEDIA RESEARCH; Nielsen Tunes into Politics 1992, NTI Television Audience, 1960 and 1964 NTI Pocketpieces
]]> http://blog.nielsen.com/nielsenwire/media_entertainment/election-night-coverage-historical-ratings-1960-2004/feed/ 2