Black Friday, the Friday following Thanksgiving is traditionally the busiest shopping day of the year. Many retailers use this time to offer “door-buster” deals – ridiculously low prices on key items that entice eager shoppers to line up outside hours before the store opens. Nielsen has prepared a Top 10 list of common mistakes made by retailers who are trying to play and win in the competitive world of Black Friday.
Mistake #1: Sticking to traditional categories
Who says supermarkets can’t sell video games or that electronics stores can’t sell …