While traditional methods such a newspaper and magazine ads still have their place, New Zealanders like many others now go online for a large portion of their research.

Starting March 30, experts from The Nielsen Company will participate in the Advertising Research Foundation (ARF) convention and expo in New York City. During the event, Nielsen Wire will provide updates, overviews and excerpts of key presentations and sessions.
Listening And Social Networks
Jon Gibs, VP Media Analytics, will be facilitating a Listening Zone Learning Presentation focused on social networking, citing the importance of fostering a listening environment. The presentation will feature new data from Nielsen Online’s social networking study and demonstrate how brands are getting the most out of their …

Charlie Buchwalter
The recent cataclysmic events in financial markets have jolted many of us into a “back to basics” mentality. Basics such as “what goes up must come down.” Basics such as “live within your means.”
Over the weekend, my colleague Dave Martin and I reviewed a 100 year trend of price/earnings ratios for the S&P 500. For the last 18 years or so, the average has driven far north of the long term average of 15, and a “back to basics” mentality would have indicated that sooner or later it would …