Nielsen Wire » Republican http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 The Speed Channel: GOP Advertising Gold? http://blog.nielsen.com/nielsenwire/media_entertainment/the-speed-channel-gop-advertising-gold/ http://blog.nielsen.com/nielsenwire/media_entertainment/the-speed-channel-gop-advertising-gold/#comments Mon, 27 Oct 2008 13:28:35 +0000 admin http://blog.nielsen.com/nielsenwire/?p=3335 Good news for Sen. John McCain’s campaign: cheap, but effective TV advertising options abound, according to a new report by Nielsen PreView.

Chief among these thrifty advertising alternatives – the auto-themed Speed Channel, which Republicans are 52% more likely to watch, compared with the average American.

In comparison, Republican voters are 48% more likely to watch FOX News and 33% more likely to watch Country Music Television. 

The takeaway: well-placed cable advertising can reach core Republican constituents at a more favorable CPM.

Nielsen’s report is based on a survey of 40,000 registered U.S. voters, conducted online on September 30. 

The report’s findings track the TV viewing habits of Republican, Democratic, and Independent voters, pinpointing which TV networks reach the largest percentages of voters of each political affiliation.

View Nielsen PreView’s report.

Read coverage of Nielsen’s findings in The Independent and The Hollywood Reporter.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/the-speed-channel-gop-advertising-gold/feed/ 1 Historical TV Ratings: Republican Conventions http://blog.nielsen.com/nielsenwire/media_entertainment/historical-tv-ratings-republican-conventions/ http://blog.nielsen.com/nielsenwire/media_entertainment/historical-tv-ratings-republican-conventions/#comments Wed, 27 Aug 2008 13:57:17 +0000 admin http://blog.nielsen.com/nielsenwire/?p=679

YEAR NETWORKS TOTAL RATING TOTAL HOMES
2004 Total- ABC, CBS, NBC, CNN, MSNBC, FOXNC 15.3* 16,809,000*
2000 Total- ABC, CBS, NBC, CNN, MSNBC, FOXNC 13.9** 14,042,000**
1996 Total– ABC, CBS, NBC, CNN, PBS 16.5*** 15,756,000***
1992 Total– ABC, CBS, NBC, CNN, PBS 20.5 20,000,000
1988 Total– ABC, CBS, NBC 18.3 16,200,000
1984 Total– ABC, CBS, NBC 19.2 16,200,000
1980 Total– ABC, CBS, NBC 21.6 16,500,000
1976 Total– ABC, CBS, NBC 31.5 21,900,000
1972 Total– ABC, CBS, NBC 23.4 14,400,000
1968 Total– ABC, CBS, NBC 26.4 15,000,000
1964 Total– ABC, CBS, NBC 21.8 11,130,000
1960 Total– ABC, CBS, NBC 28 12,596,000
Source: The Nielsen Company (1960 – 2004)
Presidential nominating conventions are held in July and August with the party holding the Presidency scheduling its convention last. Changes in the parties’ primary system have impacted the conventions in recent campaigns.
*2004 data based on the sum of Rep. Convention Coverage during Common Coverage Time Periods: CNN, FOXNC, MSNBC= Monday 10-11:00PM; ABC, CBS, NBC, CNN, FOXNC, MSNBC* = Tuesday and Wednesday: 10-11:00PM; ABC, CBS, NBC, CNN, FOXNC, MSNBC* = Thursday: 10-11:15PM. (*coverage includes sustained programs).
**2000 data based on the sum of Rep. Convention Coverage during Common Coverage Time Periods: ABC, CNN, MSNBC, FOXNC=Mon-Thu appr.10-11pm; CBS=Wed-Thu appr. 10-11pm; NBC=Tue-Thu appr. 10-11pm.
***The Family Channel also aired the ‘96 Republican Convention but is not included in the Total Rating and Total Homes.
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