While the audience size for broadcast primetime remains strong at nearly 200 million viewers, the composition of the programming in the popular 8-11 p.m. time block has changed significantly over the past 10 years.

A product placement within the show “Survivor” for Charmin topped the Nielsen IAG chart of Most Recalled In-Program Placements for a reality series on the broadcast networks. Similarly, a “hybrid” ad (where sponsor messaging is combined with program or entertainment content) for Dr Pepper during “Top Chef,” was the most-recalled ad of its type. Ads for these top 10 lists were show between February 16 and March 15, 2009.