Recent R&D articles
Mitch Barns, President, Greater China, The Nielsen Company
China is one of our fastest growing markets globally. We use our broad range of market research and analytical capabilities to bring our clients the clarity and insight they need to make good business decisions. One of our priorities is to continuously invest in innovation to improve our capabilities in China. One example of this is our new R&D center in Beijing.
Innovation is the engine of growth so it is important to continuously invest. But during challenging economic times, we face a difficult …




